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Picnic

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What is Picnic?

Picnic Customer Engagement Hub is a gamified engagement platform built by the business experts and game designers at PUG Interactive headquartered in Vancouver. A Software-as-a-Service (SaaS) cloud platform, Picnic is designed to make it possible to cost-effectively create online/digital applications and websites that solve business problems such as community loyalty, engagement, insights and user activation for companies and brands.

Picnic: The Gamified Employee Engagement

Use Cases and Deployment Scope

One of the biggest problems in a large organization is employee engagement and interaction. Picnic Hub helps with better engagement with employees.

1. It improves employees' ease [of] engagement as it is integrated with LMS and ERP software.

2. User interface is gamified and feels fun to use.

3. Segmentation around performance improvement.

4. Behaviour outcomes based on real-world situations and actions.

Pros

  • Integration with ERP and LMS software
  • Gamified motivational psychology for employee engagement and loyalty
  • Sophisticated adaptive learning to improve performance

Cons

  • Points and badge system based on employee performance
  • Can introduce economic rewards system

Most Important Features

  • Personalized user interface
  • Flexible currency and credit system
  • Configurable rules engine

Return on Investment

  • It has positive impact in overall employee loyalty
  • Air miles program is a great hit
  • Employee feels appreciated and connected with their organization

Alternatives Considered

Zeta Marketing Platform

Other Software Used

Pakra, Snowfly