QuestionPro

Score10 out of 10

21 Reviews and Ratings

What is QuestionPro?

QuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis.

Core platforms and use cases

QuestionPro organizes its offerings into three distinct, enterprise-grade platforms to address specific business needs:

Research Suite: A toolkit for market research professionals designed to solve complex research challenges. Key components include an advanced survey engine with over 50 question types (including Conjoint and MaxDiff), an on-demand global audience panel of over 22 million respondents, an online platform for building and managing insight communities, and a centralized, AI-searchable knowledge repository (InsightsHub).
Customer Experience (CX) Platform: A solution for managing a Voice of the Customer (VoC) program. The platform enables organizations to measure and track key metrics like NPS, CSAT, and CES. It features a closed-loop feedback system to automate detractor recovery, AI-powered sentiment analysis for open-ended feedback, and sophisticated customer journey mapping tools.
Employee Experience (EX) Platform: A dedicated suite for Human Resources professionals to measure and improve the employee lifecycle. The platform includes tools for conducting employee engagement and culture surveys, administering 360-degree feedback for leadership development, and deploying frequent pulse surveys to monitor organizational health in real-time.

Enterprise-ready features

The platform is built to meet the stringent demands of large organizations with a focus on security, integration, and support.

Security & Compliance: QuestionPro adheres to a wide range of international data privacy and security standards, with certifications including ISO 27001:2022, GDPR, HIPAA, CCPA, and SOC 2.
Integrations: The platform offers a comprehensive API and pre-built integrations with major enterprise systems, including Salesforce, Microsoft Dynamics, HubSpot, and Tableau, along with automation hubs like Zapier.
Support: All enterprise clients have access to 24/7 global customer support.

Categories & Use Cases

Survey templates
Includes a selection of pre-made survey templates for different types of surveys.
Category average: 8.2
Custom logo/branding
Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.
Category average: 8.5
Changes to live survey
Users can make changes to live surveys after they are published.
Category average: 8.3

Analytics
Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.
Category average: 8.2
Standard reports
Includes canned reports that allow users to generate and share accurate survey results.
Category average: 8.2
Vendor-offered crowdsourcing
Vendor offers access to an audience or panel of respondents.
Category average: 8.1

Josh Koller View profile

Director of Assessment at TBR (51-200 employees employees)

Use Cases and Deployment Scope

We use QuestionPro for all our survey needs. This is surveys big and small - and official and unofficial, internal and external. Before QuestionPro, we had individual subscriptions to various survey tools. QuestionPro allow our organization to have one enterprise solution. This allowed for sharing and collaboration. We also don't lose information when folks move on or change roles.

Pros

Easy of use
Many features
Great analytics
Internal Organization/Teams

Cons

Complexity
Lots of features

Return on Investment

One place for solution/Enterprise
Easy of use
Folks are requesting to join/get account

Usability

Alternatives Considered

SurveyMonkey and Qualtrics XM for People Teams

Other Software Used

Submittable

Alicia Meyer View profile

Resident Director at Southwest Baptist University (201-500 employees employees)

Pros

Question Pro offers comprehensive analytics features. Responses are easily transmitted into graphs and easy-to-digest reports.
QuestionPro adapts to mobile use incredibly well. Although we create surveys on computer screens, most students access it through a mobile device.
QuestionPro permits multiple users to access data while the survey is active and simultaneously with one another. Because we have multiple users interacting with the same data, this feature increases our efficiency.

Cons

QuestionPro’s interface is somewhat outdated and visually unappealing. While I appreciate the prioritization of functionality, I would like to see more energy devoted to aesthetics.
QuestionPro runs somewhat slowly. There is a definite lag switching between tabs and applying filters that can be annoying in a fast-paced environment.
QuestionPro creates effective data graphs and charts, but it lacks presentation capabilities that could benefit smaller organizations without presentation templates.

Return on Investment

QuestionPro has gathered feedback used to shape future policy, increasing customer (student) satisfaction.
QuestionPro gathered data useful for communication across departments that often struggle to understand one another. For example, the survey gathered data that enabled IT to pinpoint specific WiFi problems across campus.
QuestionPro helps evaluate student staff performance and identify places for growth, enhancing our team’s ability to serve ever-changing students.

Alternatives Considered

Google Forms and OneDrive

Robert Muenchen View profile

Manager, Research Computing Support in Information Technology at University of Tennessee (1001-5000 employees employees)

Pros

Before choosing QuestionPro, we evaluated it and Qualtrics, SurveyGizmo, and SurveyMonkey. A committee tested each of 141 key features on all four products. QuestionPro did well in the comparison and we have ended up using even more features that we tested. The summary of that work can be found here: https://oit.utk.edu/research/documentation/qualtrics-to-questionpro/.
The way it handles anonymous surveys is particularly good. With most products, you have to remember to check the "anonymous" box to prevent it from saving email addresses or other identifiable data. But if you forget to do so, you can't tell by taking the survey. Question pro uses "Respondent Anonymity Assurance" that must be turned on by the company (a quick request from the chat window will suffice) and then it can never be turned off. This activates a link that appears on the bottom left-hand of each survey page. Clicking it takes the survey participant to a company page which assures them that the anonymous feature is indeed turned on.
It has a very nice combination of great power and ease of use.
The support we have received from the company has been excellent. Our team has worked with around 30 research software vendors for over 35 years and this company stands out as being extremely responsive to our needs. We told them we needed a migration tool to help us move from Qualtrics to QuestionPro and they created one in just a few weeks. They've added or improved a number of other features for us, at no charge.

Cons

We have tracked each feature that we've used and so far it's 178 of them. We have sent them a list of things to improve one of these was about randomizing the order questions to each participant to prevent order-based bias. They do this, but we have a case where we need to select a block of questions at random, then select the questions only from within the chosen block. They don't do this yet but they're working on adding it.
Timing how long it takes to answer a question can provide interesting information. QuestionPro does that, but we have one odd situation where we need to prevent a participant from clicking "Next" until they have been forced to look at an image for a specific amount of time. We've requested that feature but given how odd it is, we don't anticipate it being added soon.

Return on Investment

Since we're a major research university, we don't really look at ROI as comanpanies do. However, when we switched from using Qualtrics, our five year contract with QuestionPro saved us over $900,000.
The only negative impact was that it takes time and effort to move to any new tool.

Alternatives Considered

Qualtrics

Other Software Used

Qualtrics

Asia Kwiatkowska View profile

Project Manager in Marketing at BKMPL (51-200 employees employees)

Pros

Easy to use in building new surveys
It has a high response to rates
Affordable price when you compare other software with QuestionPro

Cons

It sometimes fails completely so this should be improved ASAP.
Updates are okay but sometimes it is happening at unexpected times.
Conditional logic should be more flexible, I think.

Return on Investment

For a non-technical person, it may be a bit complicated software.
Customer service is great. Whenever I reach them they are always ready to assist you and I liked that.
Truly safe and reliable product and has a great interface.

Other Software Used

Toggl, Edmodo, LivePlan, ActiveCollab, ProWorkflow

Donald Sull View profile

Senior Lecturer in Research & Development at MIT Sloan School of Management (5001-10,000 employees employees)

Pros

Once you have designed a survey it is easy to send out to respondents and administer.
QuestionPro offers a wide range of question types and sophisticated options such as randomization of responses and logic trees.
QuestionPro generates basic charts that are decent for visual inspection of results of survey.
Earlier versions of the user interface were intuitive and easy to use.

Cons

The current user interface for designing and editing questions is truly awful. A big step backwards from earlier user interfaces which were great.
Customer support is not very helpful.
Results of survey are not exported in a way that is easy to translate into R data frame.