A futuristic platform for marketing
Pros
- Intuitive and simple UI that needs no training
- Effective campaign setup & administration
- Near real-time view of the segment list
- Pre, During and Post campaign analytics using big data
- Multi-Dimensional campaign and user propensity based communication
- Single version of Campaign outcomes across all channels
- Robust product roadmap and periodic enhancements
- Seamless Inhouse to SAAS migration & integration
- Product Plugin architecture that enables smooth integration to third party products and data sources
- Industry standard security protocol and data encryption support
- Statistical Modeling and Machine learning
Cons
- API Connections to Paid Media
- In Store beacon integration
- Federated workflows
- App store for API – Third party developer support
Return on Investment
- First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
- First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
- Has made a difference in retention campaigns based on it’s interface to the billing analytics system
- Can accurately measure cost per lead to engagement and conversion
- Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
- Faster adoption to the marketing department on a self service basis with less IT involvement.
