#1 most frequent
United States of America
46.2%12 installations of 26
What is Sales Engine International?
Sales Engine International is a new company resulting from the merger of Manticore and Sales Engine in 2012.
The product has email marketing and landing page functionality with strong template libraries. The product provides connectors to both Microsoft Dynamics CRM and Salesforce.com.
Primary customers are SMBs.
Categories & Use Cases
Top Performing Features
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.5
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Role-based workflow & approvals
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 7.8
Areas for Improvement
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.1
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.2
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.6
Who Buys & Uses Sales Engine International
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
15.4%4 installations of 26
#3 most frequent
Australia
7.7%2 installations of 26
Extremely Pleased
Pros
- Awesome integration with CRM/SFDC.
- Support is US-based, free with subscription, and very helpful.
- Best workflow capability (drag and drop) I've seen in any comparable product.
- Custom templates are available for purchase and are great for branding.
- Easy to use landing pages.
Cons
- Some bugs when using on a Mac.
- Turnover of support team - since acquisition by SalesEngine the Manticore team has changed quite a bit.
- Daily reports aren't as robust as some solutions - hard to get good company info on anonymous visits.
Return on Investment
- Hugely helpful in augmenting a small sales team with automated emailing.
- Nurtures large leads lists so sales can start with most qualified versus cold calling.
- We were having to manually sync our emailing data with our CRM - took a huge amount of time, wasn't always accurate & created a lot of duplicates - now it's almost in real time.
- Easily create campaigns in the system and sync to CRM to determine ROI, qualified leads and opportunities.
There are way better options available...
Pros
- Automating the marketing process
- Allows us to be flexible with our campaigns and emails
- Provides a repository of support/how-to documents
Cons
- Technical/customer support
- Overall compatibility with different internet browsers
- Email/template designer
Return on Investment
- Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
- Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
Easiest integration with your CRM....EVER!
Pros
- CRM Integration - This product (Manticore) is extremely easy to integrate with Microsoft CRM and with Saleforce.com. It takes mere minutes to set up the integration and does not require IT support to integrate. Other systems I looked at required a days work for integration and an extra fee for integration and/or support.
- Marketing Automation - It is very easy to drag and drop actions for workflow development. Once an automated process is activated, it also shows you how many people are at what stage of the process and allows you to download these people at that particular step.
- Email Creation - Manticore gives you a variety of email creation options, Templates, WYSIWYG editor, and HTML code options. The tabs when creating an email are simple to follow and take you through each step to test and launch a campaign.
Cons
- List Building for Resends - I like to resend my email campaigns to non-openers and there is no easy way to pull this list within Manticore (If did not open this email is not an option). Typically I pull the report for the campaign, then re-import my list of non-openers to create a new list.
Return on Investment
- Campaign Results - We are monitoring the lead sources and evaluating our marketing spending based on the results.
- Lead Qualification before handing to sales - Our team is spending less time walking unqualified leads through a sales process manually (reps sending information to leads when just researching), giving sales more sales-ready leads.
- More communication with less time spent - Making campaigns automated, rather than a push to send manual process - helps our team to expend energy on other, larger projects.
