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Salesforce Starter

Score8.9 out of 10

153 Reviews and Ratings

What is Salesforce Starter?

Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.

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Top Performing Features

  • Integration with email client (e.g., Outlook or Gmail)

    Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

    Category average: 7.8

  • Channel / partner relationship management

    The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

    Category average: 7.9

  • Customizable reports

    Users can create reports and dashboards unique to their needs.

    Category average: 7.7

Areas for Improvement

  • Compensation management

    The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

    Category average: 8.5

  • Interaction tracking

    Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

    Category average: 8

  • Scripting environment

    Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.

    Category average: 7.4

Great out of the box solution for entry level CRM that you don't need all the other features of the full suite

Use Cases and Deployment Scope

this provides the basic self service for all the users to organize and manage the client information. easy to pick up and gives them the information on demand verse waiting for a report writer to template stuff up.

Pros

  • easy to organize the data
  • gives simple reports on demand and on the fly to the users with minimal training

Cons

  • sharing templates to others

Return on Investment

  • quick to learn and pick up either by self study or peer guidance
  • self service report generation so that no additional resouces is needed
  • Saas, so no maintenance

Usability

Alternatives Considered

Bigin by Zoho CRM

Salesforce Starter

Use Cases and Deployment Scope

We need to get a CRM that is easy to install and to use for the office. Previously we used Saleforce Essentials so this was an upgrade.

Pros

  • Able to track the sales process end-end.
  • Can sync up with 3rd party apps like Docusign
  • Use macros to consolidate multi tasks.

Return on Investment

  • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.

Usability

Other Software Used

Veeam Backup for Azure

Good product, but room for improvement.

Use Cases and Deployment Scope

Salesforce is a great platform for building sales leads and working together as a team. I would recommend you set up the dashboard before officially using the system, as it can get complicated if you don't know how to use it. The system and staff are very friendly and helpful in building a great sales funnel and lead generation.

Pros

  • CRM system.
  • lead generation.
  • client contact.

Cons

  • Cost/pricing.

Return on Investment

  • ROI cost negative.

Usability

Alternatives Considered

Zoho CRM

Other Software Used

Zoho CRM

Salesforce Starter, a relaibe CRM you can Trust

Use Cases and Deployment Scope

Salesforce Starter is used to consolidate many interdepartmental workflow functions into one central place, in the cloud, secure and easily accessible to all involved. It also provides a place to hold records for many different processes, eliminating the use of separate excel files. Report generation of this data is easy to do within Salesforce Starter, and those can be automated.

Pros

  • Report Generation
  • Table view customization
  • Global Searching

Cons

  • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
  • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.

Return on Investment

  • ROI would mostly be based on efficiency improvements and time savings. These can be hard to quantify.
  • Tracking of Leads & Opportunities can be tied to revenue generation offsetting the investment.
  • Salesforce Starter has shown a positive ROI

Usability

Other Software Used

NetSuite ERP

Exceptional product for small-businesses to manage and grow at scale!

Use Cases and Deployment Scope

Starter edition provides a comprehensive toolset for small businesses to get up and running in a matter of days, instead of weeks or months. The package includes sales, service, marketing, map capabilities, and email/phone processes built in. More than that, this edition makes it very easy to scale using starter automation with workflows/flows. Then as you expand, you can easily upgrade to professional and enterprise/unlimited editions with further integration capabilities.

Pros

  • Sales CRM with built-in guidance and reminders to manage and track opportunities.
  • Self-service for customers and internal employee needs. Integrates forms and chatbots very easily into your existing website.
  • Guided setup with inherent flows to make transitioning from legacy systems to new age cloud-based technologies
  • Integrates with Outlook and Gmail extremely well. Includes the Salesforce Inbox mobile app to link records with calendar and email. Email reminders included automatically.
  • The Salesforce Mobile App comes with Starter, making it super easy to work on the go, even in remote areas.

Cons

  • Certain items look like they are included. For example, sales cadences with call flows are an additional cost.
  • Customizing certain business processes during the guided setup, without having Salesforce dev or admin experience.
  • I wish it included lower-tier marketing tools for sendable contacts with subdomains for domain health.

Return on Investment

  • It provides a clean and easy way to cover a large majority of business sales processes.
  • It makes it simple to track and manage activities and performance across a team.
  • It provides simple quote generation and management out the box, with the ability to forecast across a team, overall or specific to products and services.

Alternatives Considered

Formstack for Salesforce, Salesforce Field Service, Salesforce Inbox, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Maps, Salesforce Experience Cloud, Salesforce Mobile, Salesforce Sales Cloud Lightning Dialer, Salesforce Marketing Cloud and HubSpot CRM

Other Software Used

Zoho CRM Plus, HubSpot CRM, ZoomInfo SalesOS, ZoomInfo MarketingOS, Salesforce Field Service, Salesforce Maps