What is SAP Marketing Cloud?
SAP Marketing Cloud enables personal, connected journeys that improve customer conversion, drive loyalty and increase marketing's contribution to the bottom line. Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
Categories & Use Cases
Screenshots

360 customer view
Product Demos
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Venezuela, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Kazakhstan, Luxembourg, Netherlands, Norway, Poland, Portugal, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, Kuwait, Oman, Qatar, South Africa, Saudi Arabia, United Arab Emirates, Australia, China, India, Indonesia, Japan, Malaysia, New Zealand |
| Supported Languages | English, French, German, Italian, Spanish, Russian, Traditional Chinese, Simplified Chinese, Japanese, Korean, Brazilian Portuguese, Latin American Spanish |
FAQs
What is SAP Marketing Cloud?
The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.




