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SAP Marketing Cloud

Score6.6 out of 10

22 Reviews and Ratings

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What is SAP Marketing Cloud?

The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.

Categories & Use Cases

Media

360 customer view

Reviews

What users are saying about SAP Marketing Cloud.
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SMC Review

Incentivized
Verified User
Account Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We mainly use SAP Marketing Cloud (SMC) for sending emails to our contact list. SAP Marketing Cloud (SMC) is very slow and lacks current-generation features from my experience. It takes too much time to load and is not very user-friendly. There is not much customization, which prevents us from experimenting.

Pros

  • Clear distinction between the tabs
  • Good for traditional companies who do not want to change
  • Pricing

Cons

  • User Interface Improvement
  • Load time Improvement
  • New Drag and Drop Features Need to be Added
  • More Tutorials for beginners

Return on Investment

  • Positive Impact - Low Pricing
  • Negative Impact - Takes Too much time for executing every task

Usability

Other Software Used

Braze, Salesforce Marketing Cloud, Zapier

SAP Marketing Cloud integration with SAP Commerce Cloud

Verified User
Team Lead in Information Technology (1001-5000 employees employees)

Use Cases and Deployment Scope

We usually implement SAP Marketing Cloud in conjunction with SAP commerce in most of our projects, it is used to improve marketing campaigns and drive traffic to the e-commerce site implemented in SAP Commerce. We usually implement it as a separate project from the commerce project but they always go hand in hand.

Pros

  • Great integration capabilities with SAP Cx suite
  • Relatively easy to implement
  • Great configurability

Cons

  • Higher costs compared with competitors
  • Its architecture is a bit outdated
  • Some annoying system errors might come around

Most Important Features

  • It offers dynamic segmentation of customers
  • The possibility to have automate campaigns
  • The full analysis of customers journey

Return on Investment

  • Return of investment of our customers in traffic increase
  • Better insight into customer preferences
  • Increase in customer base

Other Software Used

SAP Commerce Cloud, CDC Software, SAP Sales Cloud