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Semrush

Score8.7 out of 10

748 Reviews and Ratings

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

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Categories & Use Cases

Videos

Semrush Key Features

Learn about the best (and worst!) features Semrush has to offer, as determined by TrustRadius' reviewers.
Based on 748 ratings of Semrush's features
View all Semrush features

Top Performing Features

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.9

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

Areas for Improvement

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.2

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.8

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

Who Buys & Uses Semrush

Semrush Reviews

What users are saying about Semrush.
View all Semrush reviews

Pros

  • Integrates well with Canva for design and content creation workflows.
  • Complements Screaming Frog SEO Spider for in-depth technical SEO audits.

Cons

  • Requires integration with other tools for comprehensive marketing workflows, potentially increasing costs and complexity.

Industry Leader SEO Tool

Incentivized
Tara SaxonView profile
Founder in Professional Services at Tara Saxon - Certified Money Coach (1-10 employees)

Use Cases and Deployment Scope

Primarily for keyword analysis and selection. I do keyword research, assess the competitiveness of a particular keyword and then select those which I will pursue.

Pros

  • Keyword isnights
  • Competitor keyword analysis
  • Visual/graphic representations of keyword data
  • Easy to use interface

Cons

  • Pricing is my only stumbling block with this product...

Return on Investment

  • Great analysis
  • Too expensive to be sustainable

Usability

Other Software Used

TechSmith Capture, Camtasia, Canva

The most reliable tool for SEO and SEM

Incentivized
Verified User
Director in Marketing (501-1000 employees)

Use Cases and Deployment Scope

We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic coming across sources (including from backlinks) and how to further improve them. The business problem it serves is it enables us to work our pages and content to be SEO-optimized.

Pros

  • Semrush Tracked Organic Keywords Weekly Overview - automated report is fantastic
  • Good brand value, recognition and thus many keywords we can bid on
  • It has acquired and is acquiring lot of media houses and thus provides SEO training and content also which is used as best practice

Cons

  • Pricing and licensing features
  • Better integration with existing sales and marketing tech stack
  • More AI embedded to tell us what is not working and what will work

Return on Investment

  • Better inbound strategy - Higher page rankings
  • More visibility on website traffic
  • Better ROI on inbound

Usability

Alternatives Considered

Ahrefs

Other Software Used

Gong, Canva, ChurnZero, Outreach

Semrush - A very important tool for your SEO suite

Incentivized
Verified User
Vice-President in Product Management (11-50 employees)

Use Cases and Deployment Scope

Semrush helps us with keyword identification and competition analysis and also understanding the keyword ranking of our website. It helps us a lot in understanding the current situation and how we can modify it to rank better and also it gives us a backlink analysis also which helps us our backlinks gaps

Pros

  • Keyword analysis
  • Backlink analysis
  • Rank tracker

Cons

  • Keyword Tracking
  • Rank Tracker
  • Keyword identifier

Return on Investment

  • better return on investment
  • helps in tracking keywords better
  • best keyword identifier

Usability

Alternatives Considered

Ahrefs, Screaming Frog SEO Spider and RankPro

Other Software Used

Ahrefs, Screaming Frog SEO Spider, RankPro

One of the most comprehensive, user friendly SEO services out there

Incentivized
Billy HeanyView profile
Organic Search Manager in Marketing at Wavemaker (501-1000 employees)

Pros

  • Analytics
  • Quick auditing support.
  • Deep dives into client accounts.
  • Competitive insights across an industry.

Cons

  • Competitive insights are limited and often follow the wrong competitors.
  • Estimated traffic estimates are nearly always way over the top.
  • Many tabs can be confusing for newer users.

Most Important Features

  • Their keyword tracker.
  • Content analysis by % of traffic to page.
  • Auto auditing features.

Return on Investment

  • Improved efficiency.
  • Improved tracking.
  • Better understanding of competitive landscape.

Alternatives Considered

Ahrefs, Screaming Frog SEO Spider and DeepCrawl

Other Software Used

Ahrefs, Screaming Frog SEO Spider, DeepCrawl

Semrush continues to deliver and responds to market changes

Incentivized
Verified User
Manager in Marketing (10,001+ employees)

Use Cases and Deployment Scope

Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection of data is important as well as the consistent product development as needs change along with industry shifts and the introduction of AI search.

Pros

  • Simple interface for finding and comparing data
  • Providing a large dataset for review that's current
  • Spanning SEO and PPC channels for market research

Cons

  • Providing different views for marketers based on verticals
  • Adding to the AI suggestions in a useful way
  • Clearly identifying tasks to improve results into an action list

Return on Investment

  • Enough data is available to consider entering into new markets
  • Page-level refinements are a little more difficult to find
  • Maintaining a sense of overall visibility is helpful
  • Recommendations for scaling efforts would be a great addition

Usability

Alternatives Considered

Ahrefs, Screaming Frog SEO Spider and Schema App

Other Software Used

Screaming Frog SEO Spider, Schema App, Google Search Console, Bing Webmaster Tools

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