It's Shorthand for good content design
Use Cases and Deployment Scope
Pros
- Enabling visual storytelling with multiple pictures
- Embedding rich media within a story, including video
- Engaging readers for longer than average dwell times
- Making it easy to create striking article design without coding experience
Cons
- Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
- Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
- Adding additional section templates could speed up design
- More flexibility in caption placement would be helpful
Likelihood to Recommend
It is well-suited to long-form stories, where you wish to keep the readers' attention longer than usual.
It can help to differentiate particularly important or intriguing stories from others on your website - and for this reason, it could be used as a premium content tool, perhaps for subscribers.
It can also be used to showcase stories about awards you've organised, giving them special treatment.
It is less suited to breaking news, or very time-sensitive news stories, as it can take some time to prepare, post or update shorthand stories.
And it doesn't work well for stories with strong accompanying imagery.
