Features
Top Performing Features
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.2
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.2
Internationalization / multi-language
The software supports multiple languages, countries, currencies, etc.
Category average: 8.2
Community / comment management
Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.
Category average: 7.8
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.2
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.2
Internationalization / multi-language
The software supports multiple languages, countries, currencies, etc.
Category average: 8.2
Web Content Creation
Features that support the creation of website content.
WYSIWYG editor
What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.
Category average: 8.1
Code quality / cleanliness
Code generated by WYSIWYG editor is clean and validates according to W3C standards.
Category average: 7.1
Admin section
The admin page is easy to navigate and use.
Category average: 7.9
Page templates
The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.
Category average: 7.9
Library of website themes
A library of website frameworks or themes is available as a starting point for building a website.
Category average: 7.6
Mobile optimization / responsive design
The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.
Category average: 8
Publishing workflow
The software allows users to set up a custom workflow for updating the website, including approval processes.
Category average: 7.8
Form generator
Users can build website forms for visitors to fill out.
Category average: 7.9
Web Content Management
Features for managing website content
Content taxonomy
Users can create multiple levels and types of content categories including tags.
Category average: 7.9
SEO support
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.3
Bulk management
Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.
Category average: 7.3
Availability / breadth of extensions
There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.
Category average: 7.8
Community / comment management
Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.
Category average: 7.8
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Category average: 7.9
Test reporting
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
Category average: 7.5
Funnel Analysis
Maps and analyzes the steps taken by visitors towards a conversion point on a website or app.
Category average: 7.4
User Segmentation
Creates user segments based on demographics, location, preferences, and past behavior.
Category average: 7.5
Digital Experience Platform
DXPs are designed to provide personalized content and experiences for customers across multiple channels from one unified interface. This includes customer data collection and aggregation, campaign management, integrations with third-party platforms, and user segmentation at scale.
Campaign management
Management for social, advertising, and email campaigns.
Category average: 8
Cloud enablement
The ability to create, deploy, and operate IT resources and infrastructure on the Cloud.
Category average: 8.5
Content aggregation
Collection and storage of content and apps from online sources.
Category average: 8.5
Content classification
Groups content into logical clusters.
Category average: 8.2
Multi-channel content personalization
Tailoring web content to user preferences and behavior for a consistent experience across multiple touchpoints.
Category average: 8.1
Customer data analytics
Provides metrics on consumer information and behavior to help increase demand generation and customer retention.
Category average: 7.6
DXP Third-Party Integrations
API-enabled integrations with third-party software such as social media, CRM, CMS, web analytics, and eCommerce platforms.
Category average: 8.2
Multi-website management
Allows users to manage multiple websites for all of their brands from one place.
Category average: 9
Digital asset management
Provides organizations with the ability to create, access, and manage digital asset files from a single central platform.
Category average: 8.5
Editorial workflows and task management
Allows users to track and manage tasks and team collaboration related to content editing and publishing.
Category average: 8.4