TrustRadius: an HG Insights company

What is Surveygoo?

Surveygoo is a market research service that aims to provide businesses with valuable insights into opinions, behavior, and trends. According to the vendor, Surveygoo caters to both small and large companies across various industries and professions, including PR agencies, independent PR professionals, brands in different sectors, charities, and boutique agencies. With a range of features and services, Surveygoo aims to empower businesses to generate impactful headlines, create engaging content, and gain valuable insights for effective marketing strategies.

Key Features

Insight Planning: According to the vendor, Surveygoo collaborates with clients to understand their data objectives and determine the best approach to achieve them, tailoring the research to their specific needs.

Data Capture: Surveygoo takes care of survey programming, audience targeting, and data collection, aiming to ensure that clients receive the necessary survey responses to gather valuable insights.

Analyse & Report: Surveygoo provides clients with comprehensive data analysis and reporting services, presenting the findings in the desired format, including detailed data tables and easy-to-understand chart summaries, according to the vendor.

Digital PR Alchemy: Transforming Data into Brand Gold: Surveygoo aims to help clients gather, interpret, and report audience insights, enabling them to develop effective marketing and digital PR strategies based on data-driven decision-making, according to the vendor.

Poll Power: Harnessing the Voice of the Masses for Effective PR: According to the vendor, Surveygoo conducts credible opinion polls that can generate attention-grabbing headlines, create compelling content, and inform communication strategies for businesses.

Content Marketing in the Age of Data: Winning Audience Interest: Surveygoo aims to utilize data and surveys to drive engagement by creating fresh and unique marketing content that resonates with the target audience, according to the vendor.

Market Research Consultancy: Surveygoo offers bespoke market research consultancy services, working closely with clients to meet their research objectives within their desired timeline and budget, according to the vendor.

Brand Perceptions Research: According to the vendor, Surveygoo conducts research studies to measure brand awareness, usage, and perceptions, both through one-off studies and ongoing brand tracking research.

Product & Business Concept Testing: Surveygoo aims to assist clients in testing new business concepts, feasibility, product ideas, and pricing strategies, providing valuable insights for informed decision-making, according to the vendor.

Customers & Stakeholders: According to the vendor, Surveygoo conducts research to understand customer, membership, and employee perceptions, as well as social attitudes and public opinions, helping businesses gain a deeper understanding of their target audience.

Categories & Use Cases