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Tealium Customer Data Hub vs. Twilio Segment

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Tealium Customer Data Hub

241 Reviews and Ratings

Twilio Segment

102 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Tealium Customer Data Hub

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    		The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A

    Twilio Segment

    Score8.3 out of 10
    		N/ASegment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…

    $120

    per month

    Pricing
    Tealium Customer Data HubTwilio Segment
    Editions & Modules
    No answers on this topic
    Free
    $0.00
    Includes 1,000 visitors/mo
    Team
    $120.00
    Includes 10,000 visitors/mo
    Business
    Contact Sales
    Custom Volume
    Offerings
    Pricing Offerings
    Tealium Customer Data HubTwilio Segment
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Tealium Customer Data HubTwilio Segment
    Considered Both Products
    Tealium
    Taylor Hill
    Sr Analytic Strategist in Marketing at Zion & Zion (Marketing & Advertising, 11-50 employees)
    Chose Tealium Customer Data Hub
    Tealium Customer Data Hub focus on security and privacy is second to none, especially when you start to compare these to their competitors. This was one of the main reasons that we recommend it to our clients along with its ability to be easily managed by IT and marketing teams …
    Incentivized
    Robbie Wallace
    Principal in Information Technology at Slalom (Information Technology & Services, 10,001+ employees)
    Chose Tealium Customer Data Hub
    It’s a great data management product but meant for technical teams and excluded marketers from ease of instrumentation.
    Incentivized
    Verified User
    Chose Tealium Customer Data Hub
    Tealium is a solid CDP vendor with leading capabilities when it comes to data collection and distribution in real-time (sub-sec) compared to other evaluated vendors. Tealium Customer Data Hub's ease of ingesting new data with limited additional configuration required compared …
    Incentivized
    Verified User
    Chose Tealium Customer Data Hub
    Tealium Customer Data Hub is cost effective in terms of comparison with sap but for organization who requires high retention and solution as per requirement and needs of customer it is best to go with sap solution.
    Incentivized
    Shaun Price
    Head of Customer Acquisition in Marketing at MitoQ (Health, Wellness and Fitness, 11-50 employees)
    Chose Tealium Customer Data Hub
    There are many ways to move to a 1st party data model, and it might not seem like Tealium Customer Data Hub is even necessary if you're doing your own data warehousing and have BI tools. What Tealium does is allows you to make sense of customer data and easily do something …
    Incentivized
    Tyler Barnes
    CTO (Chief Technical Officer) in Information Technology at Legacy Food Storage (Food & Beverages, 11-50 employees)
    Chose Tealium Customer Data Hub
    In the end, the overall scope of integrations available and the tools on hand were far greater on Tealium and couldn't be matched by any other company. The price is competitive but even though you will pay more, we found that it was worth the added expense. Can't speak to the …
    Incentivized
    Verified User
    Chose Tealium Customer Data Hub
    due to the ease of integration with different data sources, both in input and output.
    Incentivized
    Ryan Theriault
    Director in Marketing at Liberty Mutual Insurance (Insurance, 10,001+ employees)
    Chose Tealium Customer Data Hub
    Tealium Customer Data Hub was able to meet our needs at a price point which was on par with our incumbent software.
    Incentivized
    Adam Hatfield
    Head of Digital in Marketing at nib Healthfunds (Insurance, 1001-5000 employees)
    Chose Tealium Customer Data Hub
    We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. …
    Incentivized
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Tealium Customer Data HubTwilio Segment
    Tag Management
    Comparison of Tag Management features of Tealium Customer Data Hub and Twilio Segment
    Feature
    Tealium Customer Data Hub
    8.2
    12 Ratings
    Twilio Segment
    7.6
    2 Ratings
    Tag library9.012 Ratings8.01 Ratings
    Tag variable mapping8.012 Ratings8.01 Ratings
    Ease of writing custom tags8.012 Ratings8.01 Ratings
    Rules-driven tag execution9.112 Ratings7.01 Ratings
    Tag performance monitoring4.311 Ratings7.01 Ratings
    Page load times8.911 Ratings8.01 Ratings
    Mobile app tagging8.05 Ratings7.01 Ratings
    Library of JavaScript extensions9.911 Ratings7.52 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Tealium Customer Data Hub and Twilio Segment
    Feature
    Tealium Customer Data Hub
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    Standard visitor segmentation00 Ratings8.02 Ratings
    Behavioral visitor segmentation00 Ratings7.52 Ratings
    Traffic allocation control00 Ratings7.02 Ratings
    Website personalization00 Ratings8.01 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Tealium Customer Data Hub and Twilio Segment
    Feature
    Tealium Customer Data Hub
    -
    Ratings
    Twilio Segment
    8.3
    3 Ratings
    Account Scoring00 Ratings8.52 Ratings
    Customer Data Governance00 Ratings9.02 Ratings
    Data Connectors00 Ratings8.73 Ratings
    Data Enhancement00 Ratings8.02 Ratings
    Data Ingestion00 Ratings8.73 Ratings
    Data Storage00 Ratings8.52 Ratings
    Data Visibility00 Ratings8.02 Ratings
    Event Data00 Ratings8.02 Ratings
    Identity Resolution00 Ratings7.52 Ratings
    User Ratings
    Tealium Customer Data HubTwilio Segment
    Likelihood to Recommend
    8.2
    (128 ratings)
    8.7
    (21 ratings)
    Likelihood to Renew
    9.2
    (20 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (12 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (81 ratings)
    7.7
    (8 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)