Great tool for Growing D2C small businesses.
Use Cases and Deployment Scope
We are a D2C high end cooler brand. Margins in our category are not massive so its critical we manage our digital marketing spend very accurately across a variety of platforms and spends. TripleWhale is the tool we use to do that. It provides us invaluable insight we use to make decisions on a daily basis.
Pros
- Integrate data from multiple platforms into one location.
- Provide easy to use and customizable dashboards.
- Help with additional attribution methods and accuracy.
Cons
- Amazon data is difficult to integrate.
- Shipping costs by channel and avg./unit cost - if possible.
- Better tutorials to understand all the tools available.
Return on Investment
- Helps us balance our FB and Google spend.
- Know when to scale spend.
- Know when to back of spend.
Alternatives Considered
Google Analytics and WinAds Manager
Other Software Used
Zoho Books, Google Analytics, Klaviyo
