Native advertising taken to the next level
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
We use TripleLift to promote products in a more compelling way via native advertising.TripleLift has a custom-made format that they created that maximizes impact and can be bought programmatically. We have been using it along with banners and more traditional video formats to create awareness for our brands online. TripleLift is well suited for branding campaigns that need to reach a lot of users.
Pros
- Great Support team.
- Custom made ad formats to drive exposure.
- Very competitive CPMs.
Cons
- Reporting not very granular.
- Not enough data integrations on the exchange.
- PMPs on the platforms are expensive compared to the open exchange.
Likelihood to Recommend
TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.