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VanillaSoft

Score4.1 out of 10

117 Reviews and Ratings

What is VanillaSoft?

VanillaSoft is a lead optimization platform designed to assist fast-response sales teams in maximizing their conversion rates. By providing a structured and efficient approach to lead management, VanillaSoft aims to ensure that every potential customer receives the attention they deserve. This platform is beneficial for sales teams that operate in high-pressure environments where timely follow-ups can significantly impact sales outcomes.


The primary audience for VanillaSoft includes sales professionals, team leaders, and organizations that rely on quick and effective communication with leads. The platform is tailored for teams that prioritize responsiveness and efficiency, making it an ideal choice for industries such as real estate, insurance, and financial services. With its focus on optimizing lead engagement, VanillaSoft serves as a critical tool for sales teams aiming to enhance their performance and streamline their processes.


VanillaSoft features a real-time workflow, which automatically prioritizes leads based on their engagement levels. This functionality allows sales agents to focus on the warmest leads, reducing the time spent on administrative tasks and increasing the time available for meaningful conversations. Furthermore, the platform simplifies the agent's daily activities by providing a clear and organized interface.


In addition to lead prioritization, VanillaSoft includes features to ensure that communication is timely and effective. The platform manages the sequence of calls, emails, and texts, so that messages are sent in the optimal order and with the appropriate content. This capability not only improves the likelihood of successful contact but also helps agents avoid common pitfalls such as spam filters and blocked calls. By streamlining communication, VanillaSoft helps improve the overall effectiveness of sales efforts, allowing teams to reach their leads more consistently.


Overall, VanillaSoft equips sales teams with tools to prioritize leads, simplify agent activities, and optimize communication, presenting a solution for organizations looking to enhance their sales processes.

Media

Screenshot of the VanillaSoft Call Activity Dashboard, used to to monitor sales campaigns.
Screenshot of where to build reports using the VanillaSoft Web Reports Wizard.
Screenshot of where VanillaSoft offers the ability to arrange modules into four panels for access to almost everything in one screen.
Screenshot of VanillaSoft's caller screens, which can be displayed in three panels.

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Screenshot of the VanillaSoft Call Activity Dashboard, used to to monitor sales campaigns.

VanillaSoft - Efficiency for our Sales Department

Use Cases and Deployment Scope

Within our company, the sales department uses VanillaSoft to manage our customers, screen potential prospects, track leads, prioritize, and standardize our sales process. It's currently integrated with Salesforce which lets us use the entire database we have in it. It's an easy all-in-one software that optimizes time for our sales department.

Pros

  • Sends emails automatically.
  • User friendly.
  • Allows sales department to prioritize based on data points.
  • Tracks our calls.
  • Organized.

Cons

  • Slows down occasionally.
  • Reports could be better.
  • Sometimes logs out.

Return on Investment

  • More calls made due to efficient use of the resources (time).
  • Well organized information makes it easier not to waste time duplicating efforts.

Alternatives Considered

SalesLoft

Other Software Used

Zendesk Support Suite, Cisco SD-WAN

Vanilla Soft. Not the ice cream but the call tool.

Use Cases and Deployment Scope

It is being used just by the sales department. It helps with cold calling, managing sales leads, appointment setting, and also helps with keeping leads hot with thorough notes taking to allow passing leads from one caller to another or to the actual sales person themselves. It is really effective in helping with outbound and inbound sales.

Pros

  • Leads management.
  • Email follow up and integration.
  • Auto dialing.

Cons

  • It can have a visual lead management tool.
  • Support can be better.
  • Cost definitely can be better as compared to competitors.

Return on Investment

  • It gives a quick and tighter process.
  • It gives an increase in productivity as everything is stored in the system.
  • Allow for more effective follow up.

Alternatives Considered

RingCentral

Other Software Used

HighLevel, ManyChat

VanillaSoft FTW

Use Cases and Deployment Scope

VanillaSoft was selected and deployed as the preferred solution for executing outbound calls supporting marketing campaigns. The solution was adopted for use in the marketing department only and did not serve the needs of other departments for this organization.

Pros

  • Power dialing.
  • Logging call activity.
  • Easy to use.
  • Easy to implement.

Cons

  • Reporting on key metrics.
  • Integration with CRMs.

Return on Investment

  • Increased sales leads by 17%.
  • Increased calls per hour by 50%.
  • Improved marketing departments' efficiency dramatically.

Alternatives Considered

Five9, DialSource, PowerDialer for Salesforce and from XANT (formerly InsideSales.com)

Other Software Used

dotConnect for SugarCRM

Great for early sales development

Pros

  • The routing capabilities make VanillaSoft stand out from other platforms as you have the ability to customize how a lead/contact is progressed through your funnel.
  • Integrated VoiP with voicemail drop improves the efficiency and quality of the calls being made and helps your agent keep up their energy level and professionalism.
  • Intellective Routing capabilities allow agents to prioritize calling based on any data point.

Cons

  • The disconnect on Call Recordings being appended to the record if they do not result within a specific time-frame is a bit of a challenge, as sometimes it takes the agent more time to complete their notes and fill/edit important information.
  • Besides the Routing Queue functionality, perhaps there is a way to set Call 1, 2, 3, 4 & 5's or any number of calls in a cadence to a specified pattern. Such as call 2 comes 18 hrs later, call 3, 48 hours afterwards, etc.

Return on Investment

  • Improved efficiency and quality of the sales development stage.
  • Improved insight to agent abilities and effectiveness with great reporting.

Alternatives Considered

SalesVu and Salesforce Lightning Platform (formerly Salesforce App Cloud)

Other Software Used

Zapier, Woodpecker.co, WebinarJam

VanillaSoft implementation

Use Cases and Deployment Scope

We are using it in our Marketing department for constituent solicitation and out reach. It is a modern calling solution that integrates texting and emailing in a prescriptive way instead of all or nothing.

Pros

  • VanillaSoft allows you to mold it to your business, by giving you as many custom fields as you want.
  • It has smart marketing technology, where giving specific results guides how a constituent is contacted and managed in the future.

Cons

  • VoIP line management and assignments are unwieldy.
  • Granular permissions and controls for user access don't exist and should.

Other Software Used

Blackbaud CRM, Axure RP, Microsoft 365 (formerly Office 365)