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Veeva CRM

Score8.4 out of 10

21 Reviews and Ratings

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Community insights

TrustRadius Insights for Veeva CRM are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Highly Customizable: Many users have praised Veeva CRM for its excellent customization options that allow them to tailor the software to meet their specific business needs. They appreciate the flexibility provided by the platform, enabling them to customize it according to their market demands. Some users also mentioned that this level of customization sets Veeva CRM apart from other CRM tools.

Seamless Data Integration: The integration of multiple data warehouses into Veeva CRM has been highly praised by reviewers, particularly in the Biotech/Pharma industry. This feature allows users to easily access and manage all their relevant data within a single platform, enhancing efficiency and productivity. Several users specifically highlighted how this integration simplifies their workflows and eliminates the need for manual data transfers between different systems.

User-Friendly Interface: Users greatly value the well-designed and intuitive interface of Veeva CRM. Its user-friendly nature makes it easy for users to navigate through different features and functionalities, ensuring a smooth user experience. Many reviewers also mentioned that the intuitive layout and organization of menus contribute to their overall satisfaction with using Veeva CRM on a daily basis.

Reviews

4 Reviews

Veeva CRM - End User View

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use Veeva CRM in a US-based Pharma organization. We use the CRM tool to connect with Medical Reps, Sales Executives, and the planning teams. They use the application for strategic sales planning using its dashboard.

Pros

  • Commercial Cloud
  • Sunrise UI
  • Multi device support from browser, iOS devices

Cons

  • Closed Loop Marketing
  • Inventory Monitoring
  • Order Management

Likelihood to Recommend

Veeva CRM is best used in areas of Pharma companies or Animal Health based organizations. It adapts to the Health regulations which makes it easier for inventory and order management.
AS
Adhiyaman Sivakumar
Senior SAP Basis Consultant in Information Technology at Merck Sharp & Dohme Co, Inc. (10,001+ employees)
Vetted Review
Veeva CRM
2 years of experience

Veeva CRM Review

Rating: 9 out of 10

Use Cases and Deployment Scope

Veeva CRM is used by our marketing team to record discussion they have with the Doctors, nurses and other staff members at the clinic/hospitals. The system is also used by the clinical research/medical affairs team to review the discussion the marketing team had with the investigators. The system allows the field team to abide the healthcare regulations such as 21 CFR Part 11.

Pros

  • Easily accessible with any devices such as ipads, iphones and desktop
  • Data mining - system provides insightful information to users which are targeted for each customer
  • Increases productivity of field staffs

Cons

  • There is no offline version of the app so it is hard for field staffs to access where internet connectivity is not strong
  • Can be expensive specially for a smaller company as it is based on SAAS platform

Likelihood to Recommend

Veeva CRM can be customized based on your company needs so while implementing the system teams should define what they want to do with the system. As such the application is well suited for companies who are well established and know what they are looking for their marketing team. The system saves a lot of time for the field monitors and allows them to target their customers in a more customized manner.
VU
Verified User
Contributor in Marketing (1001-5000 employees)
Vetted Review
Veeva CRM
2 years of experience

Veeva CRM for pharma companies

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

A number of companies I support use Veeva CRM predominantly to capture pharma reps' activities - interactions between field based team members and healthcare professionals, such as GPs, nurses and Key Opinion Leaders. The outcome of those interactions is recorded in the systems, and an external solution is used to run reports and analyse the findings. Veeva CRM is also used to capture product discounts, as well as for territory alignment.

Pros

  • Good iPad version of the product - easy to install, navigate and synchronise (virtually real time, unlike some other solutions out there)
  • As Veeva CRM has been pretty much de facto pharmaceutical CRM, there are many 3rd party solutions that integrate well with Veeva
  • It's built of Salesforce platform, which may not offer the prettiest of the UIs out there but it is pretty robust.

Cons

  • The UI is a bit outdated and the system is somewhat lacking flexibility overall
  • The reporting functionalities are very limited - it's great to gather data but a 3rd party solution is needed to get some meaning out of it
  • Pricing. Veeva are big and therefore not that flexible. This does not make them the most small/midsize customer friendly

Likelihood to Recommend

Good for larger teams with a lot of activities and therefore a good justification for the investment. Great for 'as above' + the companies looking to integrate Veeva CRM with other Veeva offerings, such as Align, Inslight, Zinc/PromoMats etc. Not so great for smaller organisations or those with more slightly more restricting budgets.
VU
Verified User
Partner in Information Technology (51-200 employees)
Vetted Review
Veeva CRM
2 years of experience

Veeva Medical

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Use Veeva Medical to record interactions between field based team members and health care practitioners. Details of the materials discussed during the meeting as well feedback from the HCPs are recorded.

Pros

  • iPad views are easy to navigate
  • Sharing of media within platform helps keep record of what materials were used in the interactions
  • Data extraction via API is easy

Cons

  • Configuration flexibility specific to Medical continues to be a challenge to differentiate from Commercial
  • Standardization of permissions and customization across teams
  • Pricing

Likelihood to Recommend

It is easier to implement when teams are smaller. Additional, team-specific needs are difficult to balance. Medical assignment of accounts can be more relationship based and less territory based so customization around this purpose may be necessary.
VU
Verified User
Program Manager in Information Technology (11-50 employees)
Vetted Review
Veeva CRM
2 years of experience