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Veeva OpenData

Score6.1 out of 10

4 Reviews and Ratings

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What is Veeva OpenData?

Veeva OpenData Commercial is global reference data of healthcare professionals, healthcare organizations, and affiliations. It contains addresses, emails, specialties, demographics, and compliance data (license information and industry identifiers). It is available in 100+ countries today and 115+ countries by the end of 2024. OpenData Commercial is provisioned via Network, Delivery Manager, master API, or data files.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Veeva OpenData has to offer, as determined by TrustRadius' reviewers.
Based on 4 ratings of Veeva OpenData's features
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Top Performing Features

  • Alerts and reminders

    Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.

    Category average: 7.6

  • List upload/download

    Lists can be easily and quickly uploaded or downloaded from the platform.

    Category average: 7.9

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8

Areas for Improvement

  • Ideal customer targeting

    Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.

    Category average: 7.7

  • Smart lists and recommendations

    Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.

    Category average: 7.4

  • Data hygiene

    Helps users maintain clean lists and records, including duplicate management.

    Category average: 7

Reviews

What users are saying about Veeva OpenData.
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A long way to go

Incentivized
Verified User
C-Level Executive in Corporate (1-10 employees employees)

Use Cases and Deployment Scope

We are a service provider to commercial pharma business. We analyse SFE activities, consent management, CLM analysis, etc. using Veeva CRM system for our customers. We are using HCP and HCO data (open data) analytics for analysis and deployment in various EU countries.

Pros

  • Readymade list of HCPs and HCOs
  • Affordable pricing
  • Integrates well with Veeva

Cons

  • The HCP and HCO lists are not complete for many European countries.
  • One can't filter HCPs to identify a specified segment say for a rare disease
  • No other associated data like formulary status to support the segmentation

Return on Investment

  • Cost effective
  • End pharma Customers are not very happy

Love Veeva OpenData@

Incentivized
Verified User
Representative in Sales (51-200 employees employees)

Use Cases and Deployment Scope

I have used Veeva OpenData to get more accurate data to track customer engagement. This is super helpful, especially in Sales, for seeing what prospects engage with content and are interested in the platform. This has allowed me to have much warmer leads and an easier way to reach out to people.

Pros

  • Faster data
  • Tracks customer engagement
  • Warmer leads
  • Easier prospecting

Cons

  • I have not had any issues with the software

Return on Investment

  • Better lead generation
  • ROI with new opportunities created
  • Faster data