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Vertify

Score7.7 out of 10

4 Reviews and Ratings

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What is Vertify?

VertifyData is a cloud-based integration platform with core integration capacities, including a drag-and-drop interface and real-time synchronization. It also offers over 80 prebuilt connectors and templates, plus customizable integrations for scaling businesses.

Categories & Use Cases

Reviews

What users are saying about Vertify.
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Connecting databases - still one of Marketing's biggest challenges

Michael FlorinView profile
Staff Marketing Automation Architect in Marketing at LogMeIn (1001-5000 employees employees)

Pros

  • Ease of use - I don't want to say that data integration platforms couldn't still be easier to use, but given the complexity of the matter, I think VertifyData is doing a great job of being understandable, consistent and logical.
  • Reliability of service - once you leave the setup phase behind you, the data movement machine runs in the background without any noise or interruption.

Cons

  • I think the UI could get a refresher. It looks a little old-school and I sometimes get lost in the navigation.
  • I saw some inconsistencies on the scheduler, most likely caused by time zone differences. One dialogue reflected the user's time zone, the next server's time zone.

Return on Investment

  • Can't quantify. VertifyData helped us create workflows we pretty much couldn't live without.

Alternatives Considered

TIBCO Cloud Integration (including BusinessWorks and Scribe)

Other Software Used

Marketo, Litmus, Integrate

Usability

Intense Learning Curve, but pretty simple to use once you learn it.

Verified User
Employee in Marketing (51-200 employees employees)

Pros

  • Communication.
  • Follow up.
  • They're constantly trying to improve.

Cons

  • Glitches/Error messages.

Return on Investment

  • Right now we can't use any of the Opp reports Marketo provides, because we are working with the Vertify team to clean up some Opp data and sync that data differently going forward, so right now I have to say zero positive impact, but they feel confident that we will be able to utilize those features of Marketo soon, so that's good to hear.

Alternatives Considered

Bedrock Data

Other Software Used

NetSuite CRM+, Pardot, Salesforce Commerce Cloud

Usability

VertifyData FTW!

Verified User
Analyst (51-200 employees employees)

Pros

  • Account Management
  • Data Integration
  • Help Desk

Cons

  • Automated error trouble-shooting is not always clear/helpful
  • Clearly distinguishing internal errors vs. external errors
  • Perhaps a blog where users can interact with questions + solutions

Return on Investment

  • Independently, teams are able to carry out their process with less communication and at a higher level of accuracy.
  • VertifyData is actively taking into consideration, consulting, and supporting our plans to build out the business

Other Software Used

HubSpot, NetSuite, Microsoft SQL Server

Connects tools but too complex

Incentivized
Verified User
Director in Marketing (51-200 employees employees)

Pros

  • All clients in the CRM are mirrored in the ESP.
  • Data points about client interaction are pushed to the email tool.
  • Emails can be triggered based off activities that are tracked in the CRM.
  • One or two-way syncs can be configured.

Cons

  • Requires a developer to make even simple changes.
  • Integration process long and overly complex.
  • Lack of transparency to view data objects in real time.

Return on Investment

  • Emails are more targeted.
  • Allows us to send messages most likely to get opened.
  • Can reach clients with the right message at the right time.

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