TrustRadius: an HG Insights company

Whitespark Local Rank Tracker

Score7.8 out of 10

7 Reviews and Ratings

What is Whitespark Local Rank Tracker?

Track Local SEO Success With Local Rank Tracker

The Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top competitors to make informed decisions.

The vendor states agencies, SMBs, and multi-location businesses use Whitespark's Local Rank Tracker to gain critical insights into their online visibility and track their local SEO success. They offer a 14 day free trial.

Media

Rankings Campaign Overview - View your rankings across the different result types (Google Pack, Google Local Finder, Google Organic, etc) and see your aggregate rankings for the selected period.  This area provides you with insights on your ranking distribution, calculates your visibility score, and keyword progress.
Ranking Results Table - This area provides a break down of your campaign.  Here you'll see what keywords are ranking and for which location, and the matched URL or phone number to that result.
Filters -Segment your ranking data by specific keywords or keyword groups, location, URL or phone number.
Competitor Comparison - See how you stack up against your top competitors. Use this data to identify areas of improvement for your business and outrank the competition.
Keyword Comparison - Review keyword progress over time for your top most important keyword terms.
Campaign Setup - Here's where all the finer details go. Tracking locations are setup individually based on Zip/Postal Code or geo-coordinates.
Active Campaigns - This is the default view when you log in to the Local Rank Tracker. See all your active ranking campaigns at a glance, how many keywords are being tracked, and overall increases and decreases in ranking performance across the Local Finder, Local Pack, and Organic results.

1 / 7

Great local rank tracker

Pros

  • Great graphing over time
  • Easily check across multiple Google properties

Cons

  • It would be nice to see a geo-grid of ranking around a location

Return on Investment

  • The results are compelling for my presentations

Other Software Used

Ahrefs, Semrush

Moving Or Changing Your Name? Whitespark Is A Great Place To Start

Pros

  • Finds listings on directories
  • Finds press releases that mention brands or business names
  • Helps find bad data

Cons

  • Whitespark should increase the daily limit of Local Citation Finder reports, 20 is small.
  • I'd like it if you could tell the Local Citation Finder to search for just a phone number or just a business name instead of all NAP criteria.

Return on Investment

  • Has allowed us to more effectively update business information to prefect organic traffic loss during name or address changes.