Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Cat avg: 8.9
Top Performing Features
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Cat avg: 7.6
Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Cat avg: 7.3
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Cat avg: 9.3
Worst Performing Features
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Cat avg: 7.8
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Cat avg: 6.9
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Cat avg: 9.2
Zerys Features from Reviews
Content Creation
Features related to the creation of content for marketing purposes.
7.6-1%
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.9
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Category average: 7.8
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.9
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Category average: 7.6
Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Category average: 7.3
Content Publishing
Features related to the organization and distribution of marketing content.
7.5-13%
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 9.2
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Category average: 9.3
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 9
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 8.1
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 8.1
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Category average: 7.8
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
7.8-8%
Audience profiling and targeting
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
Category average: 8
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 8.5
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8.9
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Category average: 8.9
Competitive analytics
Provides a view on competitors' content performance and/or strategy for comparison.
Category average: 8.2