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Zerys

Score8 out of 10

4 Reviews and Ratings

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What is Zerys?

Zerys is a content marketing platform for advertisers and agencies which contains workflow controls, calendaring with email alerts, as well as content strategy tools and action plans. Zerys also features a collaboration space and role assignment for teams, as well as a Content Services Marketplace should outside help for content generation be required, with budgeting features.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Zerys has to offer, as determined by TrustRadius' reviewers.
Based on 4 ratings of Zerys's features
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Top Performing Features

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.9

  • Content calendar

    Allows users to schedule and plan the creation and/or distribution of content.

    Category average: 7.6

  • Network for content licensing/production

    Includes access to a database of content that can be licensed or a talent network for licensed content production.

    Category average: 7.3

Areas for Improvement

  • Embedded CTAs

    Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

    Category average: 9

  • Content distribution

    Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

    Category average: 8.1

  • Audience profiling and targeting

    Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

    Category average: 8

Reviews

What users are saying about Zerys.
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Zerys for content

Incentivized
Verified User
Engineer in Engineering (51-200 employees employees)

Use Cases and Deployment Scope

Zerys is a great way to be able to find content writers who can provide you with the bones needed for SEO juice. It is great to be able to look for the writing style and the skill level all in one platform - which allows you to hand over assignments and review/provide feedback quickly and effectively. It's also easy to read reviews from previous users as well when deciding who to hire.

Pros

  • Zerys is the best way to get quick and affordable writers to generate knowledgeable content for your website or business.
  • Zerys gives you a good way to create easy, high-level content for your marketing team to use.
  • You can find people with strengths in other types of online content.

Cons

  • There are instances where the writers don't understand the article to be written and don't give you the content you are looking for.
  • The auto reporting feature needs some work. Too many email alerts and no option to change that.
  • Hard to find good writers. Often writers only loosely follow directions so you end up reworking their content anyway.

Return on Investment

  • You can post a project and see people working on it without even paying for them if you don't like it. It's really efficient for business owners and marketers.
  • Zerys can help your organization with simple blogs or social blurbs when needing something fairly quick and high-level.
  • It's a highly recommended service, great returns.

Alternatives Considered

Semrush and Upwork

Other Software Used

Semrush, Upwork, Outgrow

We can always rely on our favorite Zerys writers to get things done on time and in scope

Incentivized
Verified User
Employee in Marketing (1-10 employees employees)

Pros

  • The customization options for the written pieces you can request are endless and thorough.
  • Some writers are very fast and effective, making our link-building process quicker.
  • It provides notifications along every step of the writing process so that you always know where in the pipeline your content is.

Cons

  • Some writers have a poor grasp of the English language, which lowers the quality of the work they provide.
  • The UI can be confusing due to the amount of things you can click on on a given page.
  • Can be difficult to learn to use due to its complexity.

Return on Investment

  • Zerys has allowed us to grow our linkbuilding campaigns much more quickly than we would if we tried to create all of the content in-house.
  • We save so much time hiring outside writers to write content rather than writing it ourselves.
  • We are able to take on more projects than ever because we can rely on Zerys' writers to get things done on time.

Other Software Used

Adobe Photoshop, Snagit, Slack