12mass vs. Emplifi
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 12mass | Score4 out of 10 | N/A | 12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses. | N/A |
 Emplifi | Score7.6 out of 10 | Mid-Size Companies (51-1,000 employees) | Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Publishing |
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| Engagement |
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| Marketing |
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| 12mass | Emplifi | |
|---|---|---|
| Likelihood to Recommend | 8.5 | 8.8 |
| Likelihood to Renew | 8.2 | 9.1 |
| Usability | 8.2 | 7.3 |
| Support Rating | 8.2 | 9.0 |
| Online Training | - | 6.0 |
| Implementation Rating | 8.2 | 9.1 |