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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AB Tasty

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A

    Adobe Target

    Score8.9 out of 10
    N/AAdobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A
    Pricing
    AB TastyAdobe Target
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AB TastyAdobe Target
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AB TastyAdobe Target
    Considered Both Products
    AB Tasty
    Chose AB Tasty
    AB Tasty has very aggressive pricing and a simple-to-use toolset. We feel that AB Tasty gives us what we need and the other vendors don't provide additional value to justify the cost.
    Incentivized
    Chose AB Tasty
    AB testing tool are all converging. Be focused on price and roadmap.
    Adobe
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AB TastyAdobe Target
    Testing and Experimentation
    Comparison of Testing and Experimentation features of AB Tasty and Adobe Target
    Feature
    AB Tasty
    8.1
    22 Ratings
    Adobe Target
    8.6
    11 Ratings
    a/b experiment testing8.122 Ratings10.011 Ratings
    Split URL testing7.215 Ratings8.510 Ratings
    Multivariate testing8.119 Ratings9.510 Ratings
    Multi-page/funnel testing9.016 Ratings8.07 Ratings
    Mobile app testing5.05 Ratings8.65 Ratings
    Test significance8.22 Ratings7.49 Ratings
    Visual / WYSIWYG editor10.018 Ratings8.510 Ratings
    Advanced code editor8.28 Ratings8.09 Ratings
    Page surveys5.03 Ratings9.05 Ratings
    Preview mode7.79 Ratings9.510 Ratings
    Test duration calculator10.02 Ratings9.510 Ratings
    Experiment scheduler9.16 Ratings9.010 Ratings
    Client-side tests9.99 Ratings9.59 Ratings
    Server-side tests7.01 Ratings8.06 Ratings
    Mutually exclusive tests9.14 Ratings7.610 Ratings
    Cross-browser testing00 Ratings8.65 Ratings
    Visitor recordings00 Ratings8.56 Ratings
    Experiment workflow and approval00 Ratings7.96 Ratings
    Dynamic experiment activation00 Ratings8.05 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of AB Tasty and Adobe Target
    Feature
    AB Tasty
    8.4
    21 Ratings
    Adobe Target
    8.5
    11 Ratings
    Standard visitor segmentation9.120 Ratings8.511 Ratings
    Behavioral visitor segmentation7.318 Ratings8.010 Ratings
    Traffic allocation control9.121 Ratings8.511 Ratings
    Website personalization8.219 Ratings9.010 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of AB Tasty and Adobe Target
    Feature
    AB Tasty
    8.2
    22 Ratings
    Adobe Target
    9.0
    11 Ratings
    Heatmap tool7.38 Ratings9.05 Ratings
    Click analytics7.616 Ratings9.09 Ratings
    Scroll maps8.58 Ratings9.05 Ratings
    Conversion tracking8.121 Ratings9.510 Ratings
    Goal tracking9.021 Ratings8.010 Ratings
    Test reporting8.222 Ratings9.511 Ratings
    Results segmentation8.019 Ratings8.510 Ratings
    Experiments results dashboard9.19 Ratings8.511 Ratings
    Form fill analysis00 Ratings9.05 Ratings
    CSV export00 Ratings9.59 Ratings
    User Ratings
    AB TastyAdobe Target
    Likelihood to Recommend
    9.0
    (53 ratings)
    8.5
    (38 ratings)
    Likelihood to Renew
    7.7
    (8 ratings)
    6.3
    (24 ratings)
    Usability
    9.0
    (1 ratings)
    8.5
    (6 ratings)
    Availability
    -
    (0 ratings)
    6.1
    (4 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    7.3
    (2 ratings)
    3.5
    (9 ratings)
    In-Person Training
    -
    (0 ratings)
    8.1
    (3 ratings)
    Online Training
    -
    (0 ratings)
    6.1
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.2
    (5 ratings)