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AB Tasty vs. Google Tag Manager

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AB Tasty

92 Reviews and Ratings

Google Tag Manager

238 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AB Tasty

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    		AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A

    Google Tag Manager

    Score8.8 out of 10
    		N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A
    Pricing
    AB TastyGoogle Tag Manager
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AB TastyGoogle Tag Manager
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AB TastyGoogle Tag Manager
    Considered Both Products
    AB Tasty
    Javier Gómez de la Mata
    Ecommerce Manager in Marketing at Fleurop Interflora España S. A. (Retail, 11-50 employees)
    Chose AB Tasty
    About Google Analytics, Google Tag Manager and Hotjar, they are not the same product but we use them in our CRO strategy and we continue using them to complete AB Tasty capacities. Optimizely is a direct competitor and we worked with it for two years, it is a good tool too, but …
    Incentivized
    Verified User
    Chose AB Tasty
    We decided on AB Tasty as there were numerous features at this time that other providers did not offer and we felt like being on the right track for the upcoming years and challenges. Also, the price was for sure one of the criteria. AB Tasty offered an attractive package …
    Incentivized
    Sylvain Marbach
    Director, Strategic Information Systems in Information Technology at SNI Editions (Publishing, 51-200 employees)
    Chose AB Tasty
    We benchmarked AB Tasty vs. Kameleoon and Optimizely - the clear 3 leaders for me at the time I made the survey. Optimizely was and is still too expensive compared to the other two.

    We then tested AB Tasty against Kameleoon with the acquisition team for 8 weeks. I was using Kame…
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    AB TastyGoogle Tag Manager
    Testing and Experimentation
    Comparison of Testing and Experimentation features of AB Tasty and Google Tag Manager
    Feature
    AB Tasty
    8.1
    22 Ratings
    Google Tag Manager
    -
    Ratings
    a/b experiment testing8.122 Ratings00 Ratings
    Split URL testing7.215 Ratings00 Ratings
    Multivariate testing8.119 Ratings00 Ratings
    Multi-page/funnel testing9.016 Ratings00 Ratings
    Mobile app testing5.05 Ratings00 Ratings
    Test significance8.22 Ratings00 Ratings
    Visual / WYSIWYG editor10.018 Ratings00 Ratings
    Advanced code editor8.28 Ratings00 Ratings
    Page surveys5.03 Ratings00 Ratings
    Preview mode7.79 Ratings00 Ratings
    Test duration calculator10.02 Ratings00 Ratings
    Experiment scheduler9.16 Ratings00 Ratings
    Client-side tests9.99 Ratings00 Ratings
    Server-side tests7.01 Ratings00 Ratings
    Mutually exclusive tests9.14 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of AB Tasty and Google Tag Manager
    Feature
    AB Tasty
    8.4
    21 Ratings
    Google Tag Manager
    -
    Ratings
    Standard visitor segmentation9.120 Ratings00 Ratings
    Behavioral visitor segmentation7.318 Ratings00 Ratings
    Traffic allocation control9.121 Ratings00 Ratings
    Website personalization8.219 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of AB Tasty and Google Tag Manager
    Feature
    AB Tasty
    8.2
    22 Ratings
    Google Tag Manager
    -
    Ratings
    Heatmap tool7.38 Ratings00 Ratings
    Click analytics7.616 Ratings00 Ratings
    Scroll maps8.58 Ratings00 Ratings
    Conversion tracking8.121 Ratings00 Ratings
    Goal tracking9.021 Ratings00 Ratings
    Test reporting8.222 Ratings00 Ratings
    Results segmentation8.019 Ratings00 Ratings
    Experiments results dashboard9.19 Ratings00 Ratings
    Security
    Comparison of Security features of AB Tasty and Google Tag Manager
    Feature
    AB Tasty
    -
    Ratings
    Google Tag Manager
    4.4
    55 Ratings
    Role-based user permissions00 Ratings4.455 Ratings
    Tag Management
    Comparison of Tag Management features of AB Tasty and Google Tag Manager
    Feature
    AB Tasty
    -
    Ratings
    Google Tag Manager
    6.6
    66 Ratings
    Tag library00 Ratings7.061 Ratings
    Tag variable mapping00 Ratings7.053 Ratings
    Ease of writing custom tags00 Ratings6.065 Ratings
    Rules-driven tag execution00 Ratings4.960 Ratings
    Tag performance monitoring00 Ratings7.855 Ratings
    Page load times00 Ratings6.047 Ratings
    Mobile app tagging00 Ratings8.332 Ratings
    Library of JavaScript extensions00 Ratings6.036 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of AB Tasty and Google Tag Manager
    Feature
    AB Tasty
    -
    Ratings
    Google Tag Manager
    6.2
    66 Ratings
    Event tracking00 Ratings8.063 Ratings
    Mobile event tracking00 Ratings6.045 Ratings
    Data distribution management00 Ratings7.040 Ratings
    Universal data layer00 Ratings7.057 Ratings
    Automated error checking00 Ratings3.045 Ratings
    User Ratings
    AB TastyGoogle Tag Manager
    Likelihood to Recommend
    9.0
    (53 ratings)
    8.5
    (70 ratings)
    Likelihood to Renew
    7.7
    (8 ratings)
    7.0
    (7 ratings)
    Usability
    9.0
    (1 ratings)
    7.0
    (15 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    7.3
    (2 ratings)
    2.0
    (12 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.8
    (2 ratings)