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Acoustic Campaign vs. Salesforce Marketing Cloud

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Acoustic Campaign

124 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acoustic Campaign

    Score2.1 out of 10
    		N/AAcoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Acoustic CampaignSalesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Acoustic CampaignSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Acoustic CampaignSalesforce Marketing Cloud
    Considered Both Products
    Acoustic
    Verified User
    Chose Acoustic Campaign
    Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write …
    Incentivized
    Jennifer Lewis
    Sr. Interactive Marketing Manager in Marketing at SafeNet, Inc. (Information Technology and Services, 1001-5000 employees)
    Chose Acoustic Campaign
    I wasn't involved in the tool selection process but inherited the system. I think that Pardot and Marketo are the leaders in the marketplace, followed closely by Eloqua. Hubspot is a nice option with good usability but I was concerned it would not scale for the global campaign …
    Salesforce
    Paul Fischer
    Senior Salesforce Engineer in Professional Services at RelationEdge (Information Technology and Services, 11-50 employees)
    Chose Salesforce Marketing Cloud
    HubSpot: Pardot wins (by a huger margin) on both product and customer service.

    Eloqua/Marketo/Silverpop - have used all three of these. They are solid solutions but integration with Salesforce is not as tight or reliable. In addition I found clients have a longer time to …
    Incentivized
    Verified User
    Chose Salesforce Marketing Cloud
    I have used Marketo and it did not live up to most of its promises and the support was abysmal, Hubspot is good but hard to apply to enterprise systems across all channels, Silverpop was not as thought out and learning curve was a bit steeper, as is my experience with …
    Justin Gray
    Marketing Communications Manager in Marketing at Petz Enterprises (51-200 employees)
    Chose Salesforce Marketing Cloud
    We also evaluated Marketo and Eloqua. Pardot not only fit our needs the best, but was also priced competitively.
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Acoustic CampaignSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Acoustic Campaign and Salesforce Marketing Cloud
    Feature
    Acoustic Campaign
    7.0
    10 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor4.010 Ratings8.1118 Ratings
    Dynamic content8.07 Ratings7.6149 Ratings
    Ability to test dynamic content7.58 Ratings7.7108 Ratings
    Landing pages5.18 Ratings7.8117 Ratings
    A/B testing7.010 Ratings7.9147 Ratings
    Mobile optimization6.97 Ratings7.3107 Ratings
    Email deliverability reporting8.010 Ratings8.2128 Ratings
    List management8.09 Ratings8.6125 Ratings
    Triggered drip sequences8.08 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of Acoustic Campaign and Salesforce Marketing Cloud
    Feature
    Acoustic Campaign
    7.4
    8 Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation6.18 Ratings8.3107 Ratings
    Lead scoring and grading7.97 Ratings8.2108 Ratings
    Data quality management8.07 Ratings8.1113 Ratings
    Automated sales alerts and tasks7.54 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Acoustic Campaign and Salesforce Marketing Cloud
    Feature
    Acoustic Campaign
    7.0
    8 Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring6.58 Ratings8.3100 Ratings
    Event/webinar marketing7.44 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Acoustic Campaign and Salesforce Marketing Cloud
    Feature
    Acoustic Campaign
    6.3
    5 Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns6.54 Ratings8.480 Ratings
    Social profile integration6.25 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Acoustic Campaign and Salesforce Marketing Cloud
    Feature
    Acoustic Campaign
    4.5
    10 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards4.210 Ratings8.4115 Ratings
    Standard reports4.210 Ratings8.4120 Ratings
    Custom reports5.18 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Acoustic Campaign and Salesforce Marketing Cloud
    Feature
    Acoustic Campaign
    5.7
    10 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API5.29 Ratings7.087 Ratings
    Role-based workflow & approvals6.04 Ratings7.586 Ratings
    Customizability5.95 Ratings7.4108 Ratings
    Integration with Salesforce.com4.38 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM5.03 Ratings8.713 Ratings
    Integration with SugarCRM8.02 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    Acoustic CampaignSalesforce Marketing Cloud
    Likelihood to Recommend
    4.1
    (40 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    5.5
    (30 ratings)
    8.1
    (114 ratings)
    Usability
    8.0
    (6 ratings)
    4.1
    (35 ratings)
    Availability
    10.0
    (2 ratings)
    10.0
    (11 ratings)
    Performance
    7.0
    (2 ratings)
    9.6
    (9 ratings)
    Support Rating
    5.9
    (5 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    9.0
    (2 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    7.4
    (4 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)