Chose Act-On
We looked at Etrigue, Marketo and Eloqua and found much more value packed in Act-On. The easy pricing model, out-of-the-box ease of use and month to month contract quickly made it our top choice.
Act-On Software vs. eTrigue DemandCenter
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Act-On | Score8 out of 10 | Mid-Size Companies (51-1,000 employees) | Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights. | $900 per month |
 eTrigue | Score6 out of 10 | N/A | eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing. | $600 per month |
| Act-On | eTrigue | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages. | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Act-On | eTrigue | |
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| Considered Both Products | | Chose eTrigue Ease of use is unparalleled. Marketo is very challenging, too much training required. The integration with WebX or Go To Webinar is 30 pages long. We integrated WebEx with eTrigue in 5 minutes. Act-On is limited because campaigns must be based on a list. Very inflexible. |
| Key User Insights | ||
| Would buy again | ||
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| Delivers good value for the price | ||
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| Happy with the feature set | ||
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| Lived up to sales and marketing promises | ||
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| Implementation went as expected | ||
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| Act-On | eTrigue | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Act-On | eTrigue | |
|---|---|---|
| Likelihood to Recommend | 8.2 | 6.0 |
| Likelihood to Renew | 8.9 | 9.7 |
| Usability | 8.2 | 8.9 |
| Availability | 9.1 | - |
| Performance | 8.2 | 9.1 |
| Support Rating | 7.3 | 8.8 |
| In-Person Training | 8.7 | - |
| Online Training | 9.3 | - |
| Implementation Rating | 8.6 | 8.4 |
| Configurability | 9.1 | - |
| Ease of integration | 6.4 | - |
| Product Scalability | 9.1 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 9.1 | - |