| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Act-On | Score8 out of 10 | Mid-Size Companies (51-1,000 employees) | Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights. | $900 per month |
 LeadSquared | Score7.2 out of 10 | N/A | LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins. | $25 per month per user |
| Act-On | LeadSquared | |||||||||||||||
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| Entry-level Setup Fee | No setup fee | $100 Per Account | ||||||||||||||
| Additional Details | The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages. | Additional add-ons and modules available for expanded functionality. Special pricing for startups. | ||||||||||||||
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| Act-On | LeadSquared | |
|---|---|---|
| Considered Both Products | No answer on this topic | Chose LeadSquared Much more cost-effective than the other solutions on this list. HubSpot's A/B testing and email marketing library is much better, but not needed when you compare costs. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
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| Campaign Management |
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| Act-On | LeadSquared | |
|---|---|---|
| Likelihood to Recommend | 8.2 | 7.0 |
| Likelihood to Renew | 8.9 | 8.8 |
| Usability | 8.2 | 9.0 |
| Availability | 9.1 | - |
| Performance | 8.2 | - |
| Support Rating | 7.3 | 9.8 |
| In-Person Training | 8.7 | - |
| Online Training | 9.3 | - |
| Implementation Rating | 8.6 | - |
| Configurability | 9.1 | - |
| Ease of integration | 6.4 | - |
| Product Scalability | 9.1 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 9.1 | - |
