ActiveCampaign vs. Adobe Marketo Engage

ActiveCampaign

917 Reviews and Ratings

Adobe Marketo Engage

2,647 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
Adobe Marketo Engage	Score8.1 out of 10	N/A	Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.	N/A

Pricing

ActiveCampaign

Adobe Marketo Engage

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

Growth: Pricing based on database size.
per month
Select: Pricing based on database size.
per month
Prime: Pricing based on database size.
per month
Ultimate: Pricing based on database size.
per month

Pricing Offerings
ActiveCampaign	Adobe Marketo Engage
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

Optional

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Community Pulse
Key User Insights
	ActiveCampaign	Adobe Marketo Engage
Considered Both Products	ActiveCampaign Mei Tan Software Test Engineer in Information Technology at Ailleron (Information Technology & Services, 1001-5000 employees) Chose ActiveCampaign With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy … Incentivized Helpful? Chris Hood Digital Marketing Manager in Marketing at Plandek (Computer Software, 11-50 employees) Chose ActiveCampaign The functionality is comparable but the price for ActiveCampaign is a lot better than most competitors, for the number of active contacts. It's pretty much as easy to use as HubSpot and while not a powerful as Marketo, it's got enough features to make it really useful for … Incentivized Helpful? ira Pasternack Founder/President in Marketing at WebForDoctors (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign has the best combination of features and functionality for the price that we've found in the industry. Incentivized Helpful? Verified User Chose ActiveCampaign Active Campaign is 100x way better than Mailchimp. If you're using Mailchimp, you should switch asap. Mailchimp is fine if you're running a small business or family business, but an Active campaign is far more robust for startups and small-medium-sized businesses. Active … Incentivized Helpful? Ashlynn Henkel Marketing Director in Marketing at Apologia Educational Ministries (Education Management, 11-50 employees) Chose ActiveCampaign ActiveCampaign has advanced automation features, but lacks advanced design, layout and testing features. ActiveCampaign has a great interface for creating new automations and forms to get them up and running quickly, but the design of the automated emails that goes out has many … Incentivized Helpful? Verified User Chose ActiveCampaign I preferred ActiveCampaign as it gave me the best bang for my buck. At the time, Mailchimp didn't do automation (now they do) but I prefer the interface of AC over them. Keap is a great tool but I find it too pricey for what I currently need. The fact that AC can integrate with … Incentivized Helpful? Josh Walsh Chief Executive Officer in Marketing at The Refinery (Retail, 11-50 employees) Chose ActiveCampaign ActiveCampaign really focuses on making the fundamental marketing automation functionality easy to use. It doesn't have as many enterprise features or customization, but that is clearly intentional. For small to mid-sized businesses, those enterprise features get in the way … Incentivized Helpful? Mike Koolwijk SEO Specialist / Marketing Automation Consultant in Marketing at Klantenfabriek.nl (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign We use multiple "marketing automation" products, and each one has its pluses and minuses. For us, ActiveCampaign is perfect for smaller companies who want to start with marketing automation. Or want to have a good base. The other tools have a lot more options and … Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign is one of the most robust marketing automation platforms available today and allows us to integrate with virtually all other marketing tools in our tech stack. When vetting a marketing automation software to support our clients, we did not like that other larger … Incentivized Helpful? Audréa Trinh Marketing Manager in Marketing at Neocase Software. (Computer Software, 51-200 employees) Chose ActiveCampaign We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads … Incentivized Helpful? J.P. VanderLinden Director of Digital Marketing in Marketing at EmberTribe (Marketing and Advertising, 11-50 employees) Chose ActiveCampaign ActiveCampaign is an awkward middle child between full fledged marketing automation (HubSpot, Marketo, Infusionsoft) and Email Service Providers (MailChimp, ConstantContact, CampaignMonitor). It's a step up from the ESPs with richer list management and branching logic without … Incentivized Helpful? Alden Dale Senior Analyist, Technology Solutions in Marketing at Inverta, LLP (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign is the budget option, no doubt. There isn't a single other tool even near it in price that offers anywhere near the level of tools that ActiveCampaign offers. However, just because it's really inexpensive, don't let that lead you to think its a "cheap" tool. They … Incentivized Helpful? Austin Schmidt Founder + Chief Solution Builder in Marketing at Marketer as a Service (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign is more modern than most other solutions. The ease-of-use is on another playing field entirely. The automation builder is a marketers dream. Downfalls are the lack of landing page builder and general necessity of integrating through Zapier, not native. Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions. Incentivized Helpful?	Adobe Robyn Hatfield Director of Marketing Operations in Marketing at Watermark Insights (Computer Software, 501-1000 employees) Chose Adobe Marketo Engage Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create. Incentivized Helpful? Verified User Chose Adobe Marketo Engage HubSpot, SharpSpring and ActiveCampaign are much better and a lot cheaper than Marketo all have [a] better user interface, UX, WYSIWYG editors. Their lead flow management [is] more intuitive. You will be able to pick them up and run with them in no time. Reporting and assigning … Incentivized Helpful? Nathan Sichilongo Regional Manager in Marketing at Dotcom Zambia (Consumer Services, 11-50 employees) Chose Adobe Marketo Engage HubSpot and Marketo are designed for larger marketing teams, but Marketo has more marketing options whereas HubSpot can sometimes feel more like a content marketing tool. You can build mini-websites that you can use for A/B testing. You can also build and optimize content for … Incentivized Helpful? Verified User Chose Adobe Marketo Engage ActiveCampaign has very limited customized reporting options as compared to Marketo. We were not able to achieve quality Email and ABM campaigns using Active Campaign which we achieved from Marketo. When using ActiveCampaign there was less visibility of marketing automation … Incentivized Helpful? Verified User Chose Adobe Marketo Engage Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there … Incentivized Helpful? Verified User Chose Adobe Marketo Engage Marketo would have to be the most powerful email marketing tool that I've used before for its extensive features and capabilities. It's fairly designed for both B2B and B2C use which other ESPs are not capable of. Compared with other platforms where you can only create regular … Incentivized Helpful? Alex Polamero President in Marketing at Ninestone Marketing (Marketing & Advertising, 1-10 employees) Chose Adobe Marketo Engage If your organization uses Salesforce or even if you have Sales Groups or Divisions that don't use a CRM at all, Marketo is an extremely valuable software tool to communicate in a more effective, timely, and personalized way with prospects, clients/customers. HubSpot is a great … Incentivized Helpful? Mike Koolwijk Marketing Automation / SEO Specialist in Marketing at Klantenfabriek.nl (Marketing & Advertising, 1-10 employees) Chose Adobe Marketo Engage I did not select Marketo; it's an optional suggestion we make to the customer based on their needs. If I have to say overall: Marketo is behind most of the other tools out there: Price, looks, and outdated functions. For most clients, we suggest other tools. BUT if you want a … Incentivized Helpful? Sylvia Flores VP of Brand + Creative in Marketing at Ubiquity Retirement + Savings (Marketing and Advertising, 51-200 employees) Chose Adobe Marketo Engage Overall, I think Marketo is overpriced, complex, and not user-friendly. Their customer service was atrocious, so thank goodness we had the robust Marketo community. Their turn over rates for the person managing our account was gone every, so we were constantly having to retrain … Incentivized Helpful? Patrick Stephens Director Of Communications at The Suzuki School (Education Management, 51-200 employees) Chose Adobe Marketo Engage Marketo was introduced to me as the end-all, be-all of the programs we'd explored as I was consulting. When dealing with the program itself, I could see why. It really is expansive and capable of nearly anything. I recommended Marketo because they were operating a team, one of … Incentivized Helpful? Alec Dibble Growth Engineer in Marketing at Soothe (Information Technology and Services, 51-200 employees) Chose Adobe Marketo Engage Marketo is the most powerful of the platforms I demo'd. Many platforms promise a lot but don't deliver. For example, most platforms have odd restrictions on how you can define segmentation conditions. In many cases, I'd have to do a lot of setup or work outside the service to … Incentivized Helpful? Alden Dale Digital Marketing Automation and Operations Manager at Articulate in Marketing at Articulate (Computer Software, 51-200 employees) Chose Adobe Marketo Engage - Marketo has more attractive pricing for smaller database size (it appears the break-even point between the offerings is usually around 500,000 active leads/contacts). - Marketo's UI is a bit easier to user for people unfamiliar with marketing automation. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

Adobe Marketo Engage

Comparison of Email & Online Marketing features of ActiveCampaign and Adobe Marketo Engage
Feature	ActiveCampaign 7.2 679 Ratings	Adobe Marketo Engage 7.8 993 Ratings
WYSIWYG email editor	5.0596 Ratings	8.2902 Ratings
Dynamic content	4.1532 Ratings	6.8878 Ratings
Ability to test dynamic content	4.1482 Ratings	6.8857 Ratings
Landing pages	4.5349 Ratings	7.8920 Ratings
A/B testing	9.9391 Ratings	8.3905 Ratings
Mobile optimization	7.7538 Ratings	7.9877 Ratings
Email deliverability reporting	9.7645 Ratings	6.3961 Ratings
List management	9.9664 Ratings	8.8958 Ratings
Triggered drip sequences	10.0586 Ratings	9.1868 Ratings

Comparison of Lead Management features of ActiveCampaign and Adobe Marketo Engage
Feature	ActiveCampaign 8.0 534 Ratings	Adobe Marketo Engage 7.8 961 Ratings
Lead nurturing automation	10.0500 Ratings	8.4936 Ratings
Lead scoring and grading	7.5366 Ratings	8.7911 Ratings
Data quality management	7.9407 Ratings	6.6909 Ratings
Automated sales alerts and tasks	7.1361 Ratings	7.4863 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and Adobe Marketo Engage
Feature	ActiveCampaign 9.9 383 Ratings	Adobe Marketo Engage 7.7 889 Ratings
Calendaring	9.9303 Ratings	7.1719 Ratings
Event/webinar marketing	9.9289 Ratings	8.4850 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and Adobe Marketo Engage
Feature	ActiveCampaign 6.8 292 Ratings	Adobe Marketo Engage 7.5 556 Ratings
Social sharing and campaigns	7.2259 Ratings	7.8547 Ratings
Social profile integration	6.4254 Ratings	7.2375 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and Adobe Marketo Engage
Feature	ActiveCampaign 6.5 642 Ratings	Adobe Marketo Engage 8.0 962 Ratings
Dashboards	6.5611 Ratings	8.3904 Ratings
Standard reports	6.5599 Ratings	7.9942 Ratings
Custom reports	6.5387 Ratings	7.8897 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and Adobe Marketo Engage
Feature	ActiveCampaign 8.7 503 Ratings	Adobe Marketo Engage 7.9 953 Ratings
API	8.4401 Ratings	8.0821 Ratings
Role-based workflow & approvals	8.4274 Ratings	7.8698 Ratings
Customizability	6.6429 Ratings	7.9844 Ratings
Integration with Salesforce.com	9.895 Ratings	9.3822 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	7.3283 Ratings
Integration with SugarCRM	9.858 Ratings	7.2185 Ratings
Third-party software integrations	8.230 Ratings	00 Ratings

User Ratings
	ActiveCampaign	Adobe Marketo Engage
Likelihood to Recommend	9.2 (691 ratings)	6.9 (1145 ratings)
Likelihood to Renew	9.0 (25 ratings)	9.0 (146 ratings)
Usability	7.8 (52 ratings)	8.0 (98 ratings)
Availability	9.1 (5 ratings)	9.0 (25 ratings)
Performance	7.3 (5 ratings)	9.0 (30 ratings)
Support Rating	1.3 (41 ratings)	8.6 (89 ratings)
In-Person Training	9.1 (2 ratings)	10.0 (12 ratings)
Online Training	7.3 (1 ratings)	6.7 (29 ratings)
Implementation Rating	8.5 (14 ratings)	10.0 (37 ratings)
Configurability	6.4 (4 ratings)	6.0 (6 ratings)
Contract Terms and Pricing Model	- (0 ratings)	7.9 (4 ratings)
Ease of integration	9.1 (4 ratings)	1.1 (9 ratings)
Product Scalability	1.0 (5 ratings)	7.0 (10 ratings)
Professional Services	- (0 ratings)	9.4 (3 ratings)
Vendor post-sale	6.4 (4 ratings)	8.2 (7 ratings)
Vendor pre-sale	7.3 (4 ratings)	8.2 (6 ratings)