TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score7.9 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $15

    per month

    Agile CRM

    Score9.8 out of 10
    N/AAgile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.

    $14.99

    per month per user

    Pricing
    ActiveCampaignAgile CRM
    Editions & Modules
    Starter
    $15
    per month
    Pro
    $49
    per month
    Plus
    $79
    per month
    Enterprise
    $159
    per month
    Starter
    $14.99
    per month per user
    Regular
    $49.99
    per month per user
    Enterprise
    $79.99
    per month per user
    Offerings
    Pricing Offerings
    ActiveCampaignAgile CRM
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Discount available for annual billing (34%), and additional discounts available for 2-year plans (40%).
    More Pricing Information
    Community Pulse
    ActiveCampaignAgile CRM
    Considered Both Products
    ActiveCampaign
    Chose ActiveCampaign
    I selected ActiveCampaign because it simply featured better marketing automation and email marketing features. Plus, it has a great API and integrates with a ton of third parties.
    Incentivized
    Chose ActiveCampaign
    I have used a lot of other CRMs and email marketing applications. I love ActiveCampaign because I can do everything in one place. It's not as costs effective as I would like, but it 1,000 times better/less expensive than Salesforce and it's easy to use.
    Incentivized
    Chose ActiveCampaign
    I have used Ontraport, Infusionsoft, HubSpot, AWeber, GetResponse among several others. I believe that of these choices ActiveCampaign is by far the best option. It is easier to use, less expensive, delivers emails without issues and offers fantastic customer service. …
    Incentivized
    Agile CRM
    Chose Agile CRM
    Agile CRM did most of what PipeDrive did, some of what Hubspot does, and a range of other stuff that I was starry eyed about at the outset. but I eventually concluded that a jack-of-all-trades was not what i was looking for. And while the support team tried, they didn't have …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    ActiveCampaignAgile CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    7.2
    679 Ratings
    Agile CRM
    -
    Ratings
    WYSIWYG email editor4.9596 Ratings00 Ratings
    Dynamic content4.0532 Ratings00 Ratings
    Ability to test dynamic content4.0482 Ratings00 Ratings
    Landing pages4.4349 Ratings00 Ratings
    A/B testing9.9391 Ratings00 Ratings
    Mobile optimization7.7538 Ratings00 Ratings
    Email deliverability reporting9.7645 Ratings00 Ratings
    List management9.9664 Ratings00 Ratings
    Triggered drip sequences10.0586 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    7.9
    534 Ratings
    Agile CRM
    -
    Ratings
    Lead nurturing automation10.0500 Ratings00 Ratings
    Lead scoring and grading7.5366 Ratings00 Ratings
    Data quality management7.9407 Ratings00 Ratings
    Automated sales alerts and tasks7.0361 Ratings00 Ratings
    Lead segmentation and distribution7.39 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    9.9
    383 Ratings
    Agile CRM
    -
    Ratings
    Calendaring9.9303 Ratings00 Ratings
    Event/webinar marketing9.9289 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    6.7
    292 Ratings
    Agile CRM
    -
    Ratings
    Social sharing and campaigns7.1259 Ratings00 Ratings
    Social profile integration6.3254 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    6.5
    642 Ratings
    Agile CRM
    -
    Ratings
    Dashboards6.5611 Ratings00 Ratings
    Standard reports6.5599 Ratings00 Ratings
    Custom reports6.4387 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    8.7
    503 Ratings
    Agile CRM
    -
    Ratings
    API8.3401 Ratings00 Ratings
    Role-based workflow & approvals8.3274 Ratings00 Ratings
    Customizability6.5429 Ratings00 Ratings
    Integration with Salesforce.com9.895 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.862 Ratings00 Ratings
    Integration with SugarCRM9.858 Ratings00 Ratings
    Third-party software integrations8.230 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    3.2
    19 Ratings
    Customer data management / contact management00 Ratings3.619 Ratings
    Workflow management00 Ratings5.516 Ratings
    Territory management00 Ratings2.311 Ratings
    Opportunity management00 Ratings3.416 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings1.118 Ratings
    Contract management00 Ratings4.211 Ratings
    Quote & order management00 Ratings3.512 Ratings
    Interaction tracking00 Ratings3.718 Ratings
    Channel / partner relationship management00 Ratings1.79 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    1.8
    16 Ratings
    Case management00 Ratings1.814 Ratings
    Call center management00 Ratings1.814 Ratings
    Help desk management00 Ratings1.816 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    3.3
    19 Ratings
    Lead management00 Ratings5.518 Ratings
    Email marketing00 Ratings1.119 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    3.6
    17 Ratings
    Task management00 Ratings4.915 Ratings
    Billing and invoicing management00 Ratings1.410 Ratings
    Reporting00 Ratings4.417 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    1.4
    18 Ratings
    Forecasting00 Ratings1.314 Ratings
    Pipeline visualization00 Ratings1.916 Ratings
    Customizable reports00 Ratings1.117 Ratings
    Customization
    Comparison of Customization features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    4.1
    19 Ratings
    Custom fields00 Ratings3.919 Ratings
    Custom objects00 Ratings6.013 Ratings
    Scripting environment00 Ratings1.49 Ratings
    API for custom integration00 Ratings5.011 Ratings
    Security
    Comparison of Security features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    5.9
    16 Ratings
    Single sign-on capability00 Ratings5.915 Ratings
    Role-based user permissions00 Ratings5.916 Ratings
    Social CRM
    Comparison of Social CRM features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    3.0
    12 Ratings
    Social data00 Ratings3.012 Ratings
    Social engagement00 Ratings3.012 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    5.2
    14 Ratings
    Marketing automation00 Ratings6.514 Ratings
    Compensation management00 Ratings3.89 Ratings
    Platform
    Comparison of Platform features of ActiveCampaign and Agile CRM
    Feature
    ActiveCampaign
    -
    Ratings
    Agile CRM
    8.3
    14 Ratings
    Mobile access00 Ratings8.314 Ratings
    User Ratings
    ActiveCampaignAgile CRM
    Likelihood to Recommend
    9.2
    (691 ratings)
    4.1
    (20 ratings)
    Likelihood to Renew
    9.0
    (25 ratings)
    10.0
    (2 ratings)
    Usability
    7.8
    (52 ratings)
    2.1
    (10 ratings)
    Availability
    9.1
    (5 ratings)
    10.0
    (1 ratings)
    Performance
    7.3
    (5 ratings)
    10.0
    (1 ratings)
    Support Rating
    1.3
    (41 ratings)
    1.1
    (10 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.5
    (14 ratings)
    10.0
    (1 ratings)
    Configurability
    6.4
    (4 ratings)
    10.0
    (1 ratings)
    Ease of integration
    9.1
    (4 ratings)
    10.0
    (1 ratings)
    Product Scalability
    1.0
    (5 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    10.0
    (1 ratings)