ActiveCampaign vs. GetResponse

ActiveCampaign

917 Reviews and Ratings

GetResponse

82 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
GetResponse	Score9.3 out of 10	N/A	GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.	$19 per month

Pricing

ActiveCampaign

GetResponse

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

FREE: $0
per month Up to 500 contacts
Email Marketing: $19
per month Up to 1,000 contacts
Marketing Automation: $59
per month Up to 1,000 contacts
Ecommerce Marketing: $119
per month Up to 1,000 contacts
MAX and MAX²: Custom (contact sales)
per year

Pricing Offerings
ActiveCampaign	GetResponse
Free Trial
Yes	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

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Community Pulse
Key User Insights
	ActiveCampaign	GetResponse
Considered Both Products	ActiveCampaign Adônis Gasiglia Co-owner in Marketing at Pontus Escritorios Inteligentes (Executive Office, 1-10 employees) Chose ActiveCampaign ActiveCampaign is easier to use and has a better cost-benefit than the other two. GetResponse automation is really confusing and the Seninblue platform has the worst usability in general. Being simples to use and having good and scalable prices, I prefer ActiveCampaign. Incentivized Helpful? Juan Galati CEO (Chief Executive Officer) at classyfunnels (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign is an all-in-one platform. Over Mailchimp, I prefer how the automations are configured and the easiness of combining them into multiple workflows. Over GetResponse, it is the overall preference. Incentivized Helpful? Sarah Martin Owner at Dignified Hedonist (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign We started out using Mailchimp, which worked well enough for the beginning stages of our business. However, it became clear that Mailchimp was limited, especially when it comes to building more sophisticated automated campaigns. Incentivized Helpful? Simone Mabellini Founder in Sales at NextW (Professional Training & Coaching, 1-10 employees) Chose ActiveCampaign In my own experience, I found Active Campaign more intuitive than GetResponse. Additionally, Active Campaign does not duplicate users like GetResponse does when they are subscribed to multiple lists at the same time. Incentivized Helpful? Menachem Glik Editor in Chief / Web developer at http://www.opli.net (Newspapers, 1-10 employees) Chose ActiveCampaign Before using ActiveCampaign we used GetResponse and Mailchimp and were not satisfied. ActiveCampaign is a lot lot better. We're now almost 4 years with ActiveCampaign and we're very satisfied. It has a great intuitive interface, better in terms of usability than GetResponse … Incentivized Helpful? Sam Nelson Blogger at Five Star Funnel (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign I still use all 3 of them actually just for different purposes. However, ActiveCampaign really outperforms both GetResponse and Kartra in: Deliverability Incentivized Helpful? Birgit Schultz Inhaberin at Rat & Tat Marketing (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign It's been four years, so things might have changed in the meantime. Mailchimp did not offer segmentation then. CleverReach's segmentation was not sufficient. GetResponse did not let me edit the double opt-in emails. Sendinblue did not play nicely with ThriveLeads. Incentivized Helpful? Kristi Brown Director of Marketing in Marketing at Please.com (Marketing and Advertising, 51-200 employees) Chose ActiveCampaign I have used Ontraport, Infusionsoft, HubSpot, AWeber, GetResponse among several others. I believe that of these choices ActiveCampaign is by far the best option. It is easier to use, less expensive, delivers emails without issues and offers fantastic customer service. … Incentivized Helpful? Patrick Hemus Manager in Professional Services at Maggie O'Neill Business and Training Centre (Events Services, 1-10 employees) Chose ActiveCampaign The fact that it combines email, CRM, and automations between them makes it such a force to be reconned with. Its plans are reasonable and moving up from a basic plan allows 25 users for one price. This is great compared to Hubspot. It's much smoother than Mailchimp and much … Incentivized Helpful? Matt Wolfe Co-Founder in Marketing at Evergreen Profits (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign is the most intuitive out of all of the ones I've used. Their visual automation builder is great. I felt like every other option that I had previously played with just felt more confusing. I tested out many other tools while also using ActiveCampaign and I just … Incentivized Helpful? Matthew Clark Founder in Corporate at My own company, DigiProfits Marketing and Consultation (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign's automation planner was much easier to understand and integrate. I found that email deliverability has been better as well. Incentivized Helpful? Robert Garcia Internet Marketing Coordinator in Information Technology at Attingo.ca (Financial Services, 11-50 employees) Chose ActiveCampaign You've got to know what you want the software to do and then find software that covers as much of those needs as possible. AC had most of the features we wanted - mostly native connectivity with Salesforce and scalability. Their support structure was a HUGE selling point too. … Incentivized Helpful? Verified User Chose ActiveCampaign I always recommend ActiveCampaign to clients primarily because we can import funnels into their accounts which saves us a tremendous amount of time. I also feel that ActiveCampaign's automation is a step above other platforms. They are easier for me to visualize what's … Incentivized Helpful? Eric Spaulding Owner in Marketing at Learn To Copywrite (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign Dollar for dollar, you get more out of AC than any other platform. Their package levels combined with their billing based on list size gives you the best value for the money. AC also gives the most useful features for the money (at least in my use case) and integrates into my … Incentivized Helpful? Uldis Sliters Acting CEO in Corporate at CX2 SIA (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign Well each of those products has their pros and cons, I guess for us it was just a natural progression with sticking to one great solution provider [that has] offered some better, or let's say strategically different features for us. And we love the service and support at … Incentivized Helpful? Stephane Primard , Rédacteur de vente Copywriter/Marketing consultant in Marketing at Stéphane Primard (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign They were all good but I was really searching for an intuitive automation builder and none is more clear and easy to use than Active Campaign's. It's super easy to see what will happen. Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign offers the best solutions in terms of automation and reporting, which are fundamental for email marketing. Moreover, it has the best user experience. Incentivized Helpful? Jessica Nevins CEO (Chief Executive Officer) in Corporate at The Uplevel, Inc. (E-Learning, 1-10 employees) Chose ActiveCampaign ActiveCampaign is light years ahead of the other product I listed above. The ActiveCampaign system is so intuitive and easy to use. There are so many options to use to customize my experience and deliver content powerfully to my list. The integration with ClickFunnels was so … Incentivized Helpful? Yazan Muqbel Founder in Sales at Capital Marketing Funnels (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign I feel that Activecampaign feels more user-friendly. Incentivized Helpful? Verified User Chose ActiveCampaign Activecampaign is more powerful when it comes to building automations. Incentivized Helpful? Lauren Lopez Co Founder in Corporate at Web of Arc (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost … Incentivized Helpful? Alex Chaidaroglou Inbound Marketer in Marketing at EPIGNOSIS / eLearning Solutions (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign Although these service providers are good and maybe better for starters, if you want to take your email marketing game a step further, you will need a tool like ActiveCampaign. I still like and occasionally use MailChimp, but for more sophisticated work I use ActiveCampaign. … Incentivized Helpful?	GetResponse Verified User Chose GetResponse ActiveCampaign seems to check more of the boxes for our marketing agency needs. The ease of on-boarding multiple clients is wonderful. Incentivized Helpful? Nicholas De Salvo Founder, Creative Director in Marketing at Edge One Media (Design, 1-10 employees) Chose GetResponse GetResponse shares a lot of the same capabilities as ActiveCampaign and Infusionsoft. It's much cheaper than Infusionsoft and has a much easier interface than ActiveCampaign. It also offers a significant upgrade in feature set to MailChimp and Constant Contact who really … Incentivized Helpful? Jeff Smith Owner Principal in Marketing at Montana SEO Services, LLC (Marketing & Advertising, 1-10 employees) Chose GetResponse Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

GetResponse

Comparison of Email & Online Marketing features of ActiveCampaign and GetResponse
Feature	ActiveCampaign 7.2 679 Ratings	GetResponse 8.9 22 Ratings
WYSIWYG email editor	5.0596 Ratings	9.021 Ratings
Dynamic content	4.0532 Ratings	8.016 Ratings
Ability to test dynamic content	4.0482 Ratings	8.715 Ratings
Landing pages	4.4349 Ratings	9.016 Ratings
A/B testing	9.9391 Ratings	9.019 Ratings
Mobile optimization	7.7538 Ratings	9.022 Ratings
Email deliverability reporting	9.7645 Ratings	10.022 Ratings
List management	9.9664 Ratings	9.021 Ratings
Triggered drip sequences	10.0586 Ratings	8.217 Ratings

Comparison of Lead Management features of ActiveCampaign and GetResponse
Feature	ActiveCampaign 7.9 534 Ratings	GetResponse 9.0 1 Ratings
Lead nurturing automation	10.0500 Ratings	9.01 Ratings
Lead scoring and grading	7.5366 Ratings	9.01 Ratings
Data quality management	7.9407 Ratings	9.01 Ratings
Automated sales alerts and tasks	7.0361 Ratings	00 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and GetResponse
Feature	ActiveCampaign 9.9 383 Ratings	GetResponse 9.0 1 Ratings
Calendaring	9.9303 Ratings	00 Ratings
Event/webinar marketing	9.9289 Ratings	9.01 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and GetResponse
Feature	ActiveCampaign 6.7 292 Ratings	GetResponse 9.0 1 Ratings
Social sharing and campaigns	7.2259 Ratings	00 Ratings
Social profile integration	6.3254 Ratings	9.01 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and GetResponse
Feature	ActiveCampaign 6.5 642 Ratings	GetResponse 9.7 22 Ratings
Dashboards	6.5611 Ratings	10.022 Ratings
Standard reports	6.5599 Ratings	10.021 Ratings
Custom reports	6.5387 Ratings	9.016 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and GetResponse
Feature	ActiveCampaign 8.7 503 Ratings	GetResponse 8.3 1 Ratings
API	8.4401 Ratings	10.01 Ratings
Role-based workflow & approvals	8.3274 Ratings	00 Ratings
Customizability	6.5429 Ratings	9.01 Ratings
Integration with Salesforce.com	9.895 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	00 Ratings
Integration with SugarCRM	9.858 Ratings	00 Ratings
Third-party software integrations	8.230 Ratings	6.01 Ratings

User Ratings
	ActiveCampaign	GetResponse
Likelihood to Recommend	9.2 (691 ratings)	9.0 (24 ratings)
Likelihood to Renew	9.0 (25 ratings)	9.0 (2 ratings)
Usability	7.8 (52 ratings)	- (0 ratings)
Availability	9.1 (5 ratings)	- (0 ratings)
Performance	7.3 (5 ratings)	- (0 ratings)
Support Rating	1.3 (41 ratings)	9.0 (1 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	- (0 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)
Product Scalability	1.0 (5 ratings)	- (0 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)