| Product | Rating | Most Used By | Product Summary | Starting Price |
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 ActiveCampaign | Score7.9 out of 10 | N/A | ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow. | $15 per month |
 HubSpot Marketing Hub | Score8.8 out of 10 | N/A | HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more. | $15 per month per seat |
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| Considered Both Products | Chose ActiveCampaign With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign provides more value than the other platforms I've used. Nimble couldn't compete with the functionality or robustness of AC. For the price point I'm at (ActiveCampaign Plus, the lowest paid tier), HubSpot can't compare either. I would be paying hundreds of dollars … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign has awesome ease of use and really fits into our workflow. It saves us heaps of time and has the perfect balance of customizability, complexity, flexibility, and speed. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign The functionality is comparable but the price for ActiveCampaign is a lot better than most competitors, for the number of active contacts. It's pretty much as easy to use as HubSpot and while not a powerful as Marketo, it's got enough features to make it really useful for … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign is by far the most complete tool for more complex email marketing strategies or those that rely heavily on email sequencing, email automation, and lead nurturing. It integrates very easily and thoroughly with major CRM platforms, and information stays updated. … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign [HubSpot is] not as user friendly as ActiveCampaign. It has more features but they're not as developed as the ones in ActiveCampaign. A CRM needs to be easy to use by almost anyone and with minimum to zero training. That's what we like about AC - its UI and UX are great for all … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Pardot is in my opinion overpriced and because it relies on Salesforce as a CRM limiting as a choice. HubSpot CRM is great even in the free version, but once you need to add email automation in the mix the cost become a big factor. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign was able to perform the same functions as the other two without the astronomical cost. For partner agencies, they make it easy for agencies to partner with them without an extraordinary investment. I didn't even start to use the others (Hubspot for a hot second … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose ActiveCampaign ActiveCampaign was a lot more affordable than Salesforce, and I didn't need all the features that Salesforce offered. Compared to both Salesforce and HubSpot, the automation features of ActiveCampaign was much stronger. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign The main thing I was looking for was a way to keep track of referral sources when they entered our sphere, continued to work with us, and then exited our sphere. I evaluated many systems to see which would best fit our exact needs, and almost all were built with a sales … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign HubSpot was well rounded and handled all of our marketing needs, but it is a more expensive option. ActiveCampaign's automations are simple to use. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign For the price, ActiveCampaign offers a lot of features and benefits that are in line with some of the bigger players in the space. Their customer support team is always very responsive and has been helpful in troubleshooting any issues that have come up. We also started using … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose HubSpot Marketing Hub ActiveCampaign is great if you want to dip your toe in marketing automation. Hubspot is way more complex and capable, but it's built for a complex need. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose HubSpot Marketing Hub Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
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| Delivers good value for the price | ||
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| Lived up to sales and marketing promises | ||
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| Implementation went as expected | ||
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| ActiveCampaign | HubSpot Marketing Hub | |
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| Likelihood to Recommend | 9.2 | 8.4 |
| Likelihood to Renew | 9.0 | 9.0 |
| Usability | 7.8 | 8.6 |
| Availability | 9.1 | 9.1 |
| Performance | 7.3 | 8.9 |
| Support Rating | 1.3 | 8.4 |
| In-Person Training | 9.1 | 9.1 |
| Online Training | 7.3 | 9.1 |
| Implementation Rating | 8.5 | 7.3 |
| Configurability | 6.4 | 7.3 |
| Ease of integration | 9.1 | 8.9 |
| Product Scalability | 1.0 | 7.3 |
| Vendor post-sale | 6.4 | 9.1 |
| Vendor pre-sale | 7.3 | 9.1 |
