TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score7.9 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $15

    per month

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    ActiveCampaignOrtto
    Editions & Modules
    Starter
    $15
    per month
    Pro
    $49
    per month
    Plus
    $79
    per month
    Enterprise
    $159
    per month
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    ActiveCampaignOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    ActiveCampaignOrtto
    Considered Both Products
    ActiveCampaign
    Chose ActiveCampaign
    After evaluating almost every major email marketing platform, we migrated from Autopilot to ActiveCampaign a couple of years ago. ActiveCampaign allows us to run more advanced automations and its tagging system allows us to add much more detail and context to a particular …
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign is easier to use and has more resources. Autopilot creates great flow in a very visual and pretty way, but not that useful. Autopilot also crashed a lot despite ActiveCampaign that crashes too, but way less often than Autopilot.

    ActiveCampaign also is way better …
    Incentivized
    Chose ActiveCampaign
    Pardot is in my opinion overpriced and because it relies on Salesforce as a CRM limiting as a choice. HubSpot CRM is great even in the free version, but once you need to add email automation in the mix the cost become a big factor.
    Incentivized
    Chose ActiveCampaign
    Mailchimp is nice when you have a low frequency of sending emails and you manage to follow up yourself. Also, they have a free plan, which AC doesn't have. But it doesn't compare to AC when it comes to marketing automation.
    Autopilot is a great tool as well for marketing …
    Incentivized
    Chose ActiveCampaign
    I have used Ontraport, Infusionsoft, HubSpot, AWeber, GetResponse among several others. I believe that of these choices ActiveCampaign is by far the best option. It is easier to use, less expensive, delivers emails without issues and offers fantastic customer service. …
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign has a much more powerful and flexible automation builder, as well as the pipeline function (Deal) that is fully integrated with the rest of the product.
    For example, you can set up automation with conditions that push a contact across a sales pipeline based on …
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign is a great solution for the business that has a few thousand contacts. It allows you to segment your list and send them relative information. This way you aren't sending out a blanket email to the whole group. Each person in your group can receive information …
    Incentivized
    Ortto
    Chose Ortto
    Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of …
    Incentivized
    Chose Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!

    Th…
    Incentivized
    Chose Ortto
    While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    ActiveCampaignOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Ortto
    Feature
    ActiveCampaign
    7.2
    679 Ratings
    Ortto
    9.0
    11 Ratings
    WYSIWYG email editor4.9596 Ratings8.911 Ratings
    Dynamic content4.0532 Ratings8.98 Ratings
    Ability to test dynamic content4.0482 Ratings8.98 Ratings
    Landing pages4.4349 Ratings00 Ratings
    A/B testing9.9391 Ratings8.98 Ratings
    Mobile optimization7.7538 Ratings8.910 Ratings
    Email deliverability reporting9.7645 Ratings9.911 Ratings
    List management9.9664 Ratings8.911 Ratings
    Triggered drip sequences10.0586 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Ortto
    Feature
    ActiveCampaign
    7.9
    534 Ratings
    Ortto
    9.2
    11 Ratings
    Lead nurturing automation10.0500 Ratings9.911 Ratings
    Lead scoring and grading7.5366 Ratings00 Ratings
    Data quality management7.9407 Ratings8.910 Ratings
    Automated sales alerts and tasks7.0361 Ratings8.99 Ratings
    Lead segmentation and distribution7.39 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Ortto
    Feature
    ActiveCampaign
    9.9
    383 Ratings
    Ortto
    8.9
    9 Ratings
    Calendaring9.9303 Ratings00 Ratings
    Event/webinar marketing9.9289 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Ortto
    Feature
    ActiveCampaign
    6.7
    292 Ratings
    Ortto
    8.9
    8 Ratings
    Social sharing and campaigns7.1259 Ratings00 Ratings
    Social profile integration6.3254 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Ortto
    Feature
    ActiveCampaign
    6.5
    642 Ratings
    Ortto
    8.9
    12 Ratings
    Dashboards6.5611 Ratings8.912 Ratings
    Standard reports6.5599 Ratings8.912 Ratings
    Custom reports6.5387 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Ortto
    Feature
    ActiveCampaign
    8.7
    503 Ratings
    Ortto
    8.9
    9 Ratings
    API8.3401 Ratings8.98 Ratings
    Role-based workflow & approvals8.3274 Ratings00 Ratings
    Customizability6.5429 Ratings8.99 Ratings
    Integration with Salesforce.com9.895 Ratings8.97 Ratings
    Integration with Microsoft Dynamics CRM9.862 Ratings00 Ratings
    Integration with SugarCRM9.858 Ratings00 Ratings
    Third-party software integrations8.230 Ratings00 Ratings
    User Ratings
    ActiveCampaignOrtto
    Likelihood to Recommend
    9.2
    (691 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    9.0
    (25 ratings)
    -
    (0 ratings)
    Usability
    7.8
    (52 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (41 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (14 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)