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Adobe Analytics vs. Ensighten Manage

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Analytics

    Score7.4 out of 10
    N/AAdobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A

    Ensighten Manage

    Score6.8 out of 10
    N/AEnsighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.N/A
    Pricing
    Adobe AnalyticsEnsighten Manage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe AnalyticsEnsighten Manage
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe AnalyticsEnsighten Manage
    Considered Both Products
    Adobe
    No answer on this topic
    Ensighten
    Chose Ensighten Manage
    We were one of the early adopters of Ensighten and selected them since they had a really good UI and an easy way to implement tags back when TMS were relatively new.
    Incentivized
    Chose Ensighten Manage
    • Flexibility of entitlement
    • Ease of use
    • Improvement of page load times
    Incentivized
    Chose Ensighten Manage
    We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in …
    Incentivized
    Chose Ensighten Manage
    Tagman is the previous platform offered by ensighten. The updated version of their tooling has been a large step forward in flexibility and management of our tagging architecture.
    Incentivized
    Chose Ensighten Manage
    Ensighten had more flexibility at the time of installation with all of our tags, and wasn't just for analytics
    Incentivized
    Chose Ensighten Manage
    We chose (and have stayed) with Ensighten over their competitors because they are tag agnostic and offer great support every step of the way. While other tag managers may have strengths over Ensighten in a particular feature or tag type, Manage is a great overall solution that …
    Incentivized
    Chose Ensighten Manage
    Ensighten Manage has improved performance and data QA capabilities, preventing errors, page load time impact and less breakage.
    Incentivized
    Chose Ensighten Manage
    Tealium seems like it has better support but is more costly.
    Incentivized
    Chose Ensighten Manage
    It was an easy choice...more features, great support, market leader, easy & intuitive.
    Incentivized
    Chose Ensighten Manage
    I did not select Ensighten, some one else did .....

    Chose Ensighten Manage
    Google Tag Management System
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe AnalyticsEnsighten Manage
    Web Analytics
    Comparison of Web Analytics features of Adobe Analytics and Ensighten Manage
    Feature
    Adobe Analytics
    8.6
    12 Ratings
    Ensighten Manage
    -
    Ratings
    Lead Conversion Tracking8.312 Ratings00 Ratings
    Bounce Rate Measurement8.212 Ratings00 Ratings
    Device and Browser Reporting8.712 Ratings00 Ratings
    Pageview Tracking8.912 Ratings00 Ratings
    Event Tracking8.912 Ratings00 Ratings
    Reporting in real-time9.312 Ratings00 Ratings
    Referral Source Tracking8.112 Ratings00 Ratings
    Customizable Dashboards8.212 Ratings00 Ratings
    Security
    Comparison of Security features of Adobe Analytics and Ensighten Manage
    Feature
    Adobe Analytics
    -
    Ratings
    Ensighten Manage
    7.6
    22 Ratings
    Role-based user permissions00 Ratings7.622 Ratings
    Tag Management
    Comparison of Tag Management features of Adobe Analytics and Ensighten Manage
    Feature
    Adobe Analytics
    -
    Ratings
    Ensighten Manage
    7.7
    23 Ratings
    Tag library00 Ratings9.421 Ratings
    Tag variable mapping00 Ratings7.220 Ratings
    Ease of writing custom tags00 Ratings7.423 Ratings
    Rules-driven tag execution00 Ratings7.321 Ratings
    Tag performance monitoring00 Ratings7.718 Ratings
    Page load times00 Ratings8.420 Ratings
    Mobile app tagging00 Ratings5.48 Ratings
    Library of JavaScript extensions00 Ratings8.612 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Adobe Analytics and Ensighten Manage
    Feature
    Adobe Analytics
    -
    Ratings
    Ensighten Manage
    7.5
    20 Ratings
    Event tracking00 Ratings7.216 Ratings
    Mobile event tracking00 Ratings6.910 Ratings
    Data distribution management00 Ratings7.815 Ratings
    Universal data layer00 Ratings8.020 Ratings
    Automated error checking00 Ratings7.717 Ratings
    User Ratings
    Adobe AnalyticsEnsighten Manage
    Likelihood to Recommend
    8.7
    (184 ratings)
    8.1
    (27 ratings)
    Likelihood to Renew
    9.4
    (43 ratings)
    8.5
    (4 ratings)
    Usability
    7.0
    (35 ratings)
    9.0
    (1 ratings)
    Availability
    8.1
    (12 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (11 ratings)
    -
    (0 ratings)
    Support Rating
    3.6
    (41 ratings)
    9.0
    (2 ratings)
    In-Person Training
    1.1
    (5 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.1
    (10 ratings)
    6.5
    (5 ratings)
    Contract Terms and Pricing Model
    7.3
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    7.9
    (5 ratings)
    -
    (0 ratings)