| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Analytics | Score7.4 out of 10 | N/A | Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help… | N/A |
 Fullstory | Score9.1 out of 10 | N/A | Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights. | N/A |
| Adobe Analytics | Fullstory | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | Optional | Optional | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Adobe Analytics | Fullstory | |
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| Considered Both Products | No answer on this topic | Chose Fullstory I like the ability to see what is actually happening rather than just the data! Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Analytics | Fullstory | |||||||||||||||||||||||||||||||
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| Web Analytics |
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| Results and Analysis |
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| Adobe Analytics | Fullstory | |
|---|---|---|
| Likelihood to Recommend | 8.7 | 10.0 |
| Likelihood to Renew | 9.4 | 9.7 |
| Usability | 7.0 | 10.0 |
| Availability | 8.1 | 9.0 |
| Performance | 8.0 | 8.0 |
| Support Rating | 3.6 | 8.3 |
| In-Person Training | 1.1 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 8.1 | 7.5 |
| Configurability | - | 7.0 |
| Contract Terms and Pricing Model | 7.3 | - |
| Ease of integration | - | 9.0 |
| Product Scalability | 10.0 | 8.0 |
| Professional Services | 7.9 | - |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 8.0 |
