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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Analytics

    Score7.4 out of 10
    N/AAdobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A

    Similarweb

    Score6.7 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    Adobe AnalyticsSimilarweb
    Editions & Modules
    No answers on this topic
    Sales Intelligence - Individual
    $129
    per month 1 user
    Web Intelligence - Starter
    $199
    per month 1 user
    Web Intelligence - Professional
    $399
    per month 1 user
    Shopper Intelligence - Business
    $25000
    per year 5 users
    Web Intelligence - Team
    Custom
    5 users
    Web Intelligence - Enterprise
    Custom
    per year 10 users
    Offerings
    Pricing Offerings
    Adobe AnalyticsSimilarweb
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalOptional
    Additional Details—The Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
    More Pricing Information
    Community Pulse
    Adobe AnalyticsSimilarweb
    Considered Both Products
    Adobe
    Chose Adobe Analytics
    Adobe analytics was decided on above my pay grade, while I am a user I did not decide to solely use this platform as a company. That being said, I have used other platforms and can see why the complexity of Adobe was chosen over the simplicity of Google Analytics.
    Incentivized
    Similarweb LTD
    Chose Similarweb
    SW is significantly more detailed
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe AnalyticsSimilarweb
    Web Analytics
    Comparison of Web Analytics features of Adobe Analytics and Similarweb
    Feature
    Adobe Analytics
    8.6
    12 Ratings
    Similarweb
    -
    Ratings
    Lead Conversion Tracking8.312 Ratings00 Ratings
    Bounce Rate Measurement8.212 Ratings00 Ratings
    Device and Browser Reporting8.712 Ratings00 Ratings
    Pageview Tracking8.912 Ratings00 Ratings
    Event Tracking8.912 Ratings00 Ratings
    Reporting in real-time9.312 Ratings00 Ratings
    Referral Source Tracking8.112 Ratings00 Ratings
    Customizable Dashboards8.112 Ratings00 Ratings
    SEO
    Comparison of SEO features of Adobe Analytics and Similarweb
    Feature
    Adobe Analytics
    -
    Ratings
    Similarweb
    8.1
    13 Ratings
    Keyword analysis00 Ratings8.013 Ratings
    SERP ranking tracking00 Ratings7.29 Ratings
    Competitive analysis00 Ratings9.012 Ratings
    Market Research
    Comparison of Market Research features of Adobe Analytics and Similarweb
    Feature
    Adobe Analytics
    -
    Ratings
    Similarweb
    7.8
    14 Ratings
    Competitor Research00 Ratings8.914 Ratings
    Competitor alerts00 Ratings8.68 Ratings
    Market Insights and Reports00 Ratings7.35 Ratings
    User Ratings
    Adobe AnalyticsSimilarweb
    Likelihood to Recommend
    8.7
    (184 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    9.4
    (43 ratings)
    9.1
    (1 ratings)
    Usability
    7.0
    (35 ratings)
    7.3
    (4 ratings)
    Availability
    8.1
    (12 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (11 ratings)
    -
    (0 ratings)
    Support Rating
    3.6
    (41 ratings)
    6.8
    (4 ratings)
    In-Person Training
    1.1
    (5 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.1
    (10 ratings)
    8.2
    (1 ratings)
    Contract Terms and Pricing Model
    7.3
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    7.9
    (5 ratings)
    -
    (0 ratings)