| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Adobe Analytics | Score7.4 out of 10 | N/A | Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help… | N/A |
 Tealium Customer Data Hub | Score8.1 out of 10 | Enterprise companies (1,001+ employees) | The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis. | N/A |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
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| Considered Both Products | Chose Adobe Analytics I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Analytics Adobe and Google are the market leaders and way ahead in market share as compared to other providers in the market. Between Adobe and Google, there are few nuances that differentiate at the feature level. If an organization is using other products of Adobe experience cloud, … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Analytics Adobe has good journey monitoring and is easy to connect to marketing automation, has a strong API and good visualization. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Tealium Customer Data Hub Tealium Customer Data Hub is superior as it’s not a science project. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Tealium Customer Data Hub Tealium offers integrations between our various tech stack vendors without having to go "all-in" with one specific SaaS company. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Tealium Customer Data Hub The Tealium CDP brings flexibility for configuration and customization that is not easily matched. Along with this comes the need for spending time for designing carefully the CDP attributes before deploying. So having a first version can take some time but pays off with … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Tealium Customer Data Hub Tealium Customer Data Hub was able to meet our needs at a price point which was on par with our incumbent software. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Tealium Customer Data Hub Neither Adobe Tag Manager nor UberTags had what we considered to be an enterprise worthy platform at the time we evaluated them. Although I believe that's changed for both Adobe and UberTags, Tealium is highly focused on TM as well as being forward-looking regarding data … Chose Tealium Customer Data Hub Google tag manager. Tealium offers a much more user friendly interface, as well as capabilities. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
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| Would buy again | ||
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| Delivers good value for the price | ||
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| Happy with the feature set | ||
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| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
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| Adobe Analytics | Tealium Customer Data Hub | ||||||||||||||||||||||||||||
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| Adobe Analytics | Tealium Customer Data Hub | |
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| Likelihood to Recommend | 8.7 | 8.3 |
| Likelihood to Renew | 9.4 | 9.2 |
| Usability | 7.0 | 9.0 |
| Availability | 8.1 | 9.0 |
| Performance | 8.0 | 9.0 |
| Support Rating | 3.6 | 8.5 |
| In-Person Training | 1.1 | - |
| Online Training | 7.0 | 8.0 |
| Implementation Rating | 8.1 | 10.0 |
| Configurability | - | 10.0 |
| Contract Terms and Pricing Model | 7.3 | 8.0 |
| Ease of integration | - | 10.0 |
| Product Scalability | 10.0 | 9.0 |
| Professional Services | 7.9 | 10.0 |
| Vendor post-sale | - | 10.0 |
| Vendor pre-sale | - | 10.0 |
