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Adobe Audience Manager vs. Nielsen Marketing Cloud

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Audience Manager

    Score9.7 out of 10
    N/AAdobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
    Pricing
    Adobe Audience ManagerNielsen Marketing Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Audience ManagerNielsen Marketing Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Audience ManagerNielsen Marketing Cloud
    Considered Both Products
    Adobe
    No answer on this topic
    Nielsen
    Chose Nielsen Marketing Cloud
    I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Audience ManagerNielsen Marketing Cloud
    Data Collection
    Comparison of Data Collection features of Adobe Audience Manager and Nielsen Marketing Cloud
    Feature
    Adobe Audience Manager
    8.6
    16 Ratings
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    Collection of first-party data8.116 Ratings8.56 Ratings
    Collection of third-party data8.116 Ratings8.55 Ratings
    Access to Third-party Data Providers9.616 Ratings7.95 Ratings
    Data Classification
    Comparison of Data Classification features of Adobe Audience Manager and Nielsen Marketing Cloud
    Feature
    Adobe Audience Manager
    7.3
    16 Ratings
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    Audience taxonomy7.916 Ratings8.26 Ratings
    Tag Management6.215 Ratings8.25 Ratings
    Data Analysis Dashboard7.816 Ratings9.46 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Adobe Audience Manager and Nielsen Marketing Cloud
    Feature
    Adobe Audience Manager
    8.9
    16 Ratings
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    Data Transfer8.916 Ratings7.95 Ratings
    DSP integration8.815 Ratings7.95 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Adobe Audience Manager and Nielsen Marketing Cloud
    Feature
    Adobe Audience Manager
    6.8
    16 Ratings
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    Campaign Analytics5.516 Ratings8.56 Ratings
    Audience Analytics8.116 Ratings8.86 Ratings
    User Ratings
    Adobe Audience ManagerNielsen Marketing Cloud
    Likelihood to Recommend
    8.1
    (16 ratings)
    7.9
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (1 ratings)
    Usability
    8.5
    (10 ratings)
    8.0
    (1 ratings)
    Support Rating
    7.8
    (10 ratings)
    5.0
    (1 ratings)