TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Campaign

    Score7 out of 10
    N/AAdobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    Adobe CampaignOrtto
    Editions & Modules
    No answers on this topic
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    Adobe CampaignOrtto
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Community Pulse
    Adobe CampaignOrtto
    Considered Both Products
    Adobe
    Chose Adobe Campaign
    Adobe Campaign has way better functionality which is why we chose this tool. The HubSpot interface is definitely better, but Adobe Campaign has more features and functionality, plus our team was already familiar with Adobe tools so utilizing this tool was easier.
    Incentivized
    Chose Adobe Campaign
    Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as …
    Incentivized
    Ortto
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe CampaignOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Campaign and Ortto
    Feature
    Adobe Campaign
    -
    Ratings
    Ortto
    9.0
    11 Ratings
    WYSIWYG email editor00 Ratings8.911 Ratings
    Dynamic content00 Ratings8.98 Ratings
    Ability to test dynamic content00 Ratings8.98 Ratings
    A/B testing00 Ratings8.98 Ratings
    Mobile optimization00 Ratings8.910 Ratings
    Email deliverability reporting00 Ratings9.911 Ratings
    List management00 Ratings8.911 Ratings
    Triggered drip sequences00 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Adobe Campaign and Ortto
    Feature
    Adobe Campaign
    -
    Ratings
    Ortto
    9.2
    11 Ratings
    Lead nurturing automation00 Ratings9.911 Ratings
    Data quality management00 Ratings8.910 Ratings
    Automated sales alerts and tasks00 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Adobe Campaign and Ortto
    Feature
    Adobe Campaign
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    Event/webinar marketing00 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Adobe Campaign and Ortto
    Feature
    Adobe Campaign
    -
    Ratings
    Ortto
    8.9
    8 Ratings
    Social profile integration00 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Campaign and Ortto
    Feature
    Adobe Campaign
    -
    Ratings
    Ortto
    8.9
    12 Ratings
    Dashboards00 Ratings8.912 Ratings
    Standard reports00 Ratings8.912 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Campaign and Ortto
    Feature
    Adobe Campaign
    -
    Ratings
    Ortto
    8.9
    9 Ratings
    API00 Ratings8.98 Ratings
    Customizability00 Ratings8.99 Ratings
    Integration with Salesforce.com00 Ratings8.97 Ratings
    User Ratings
    Adobe CampaignOrtto
    Likelihood to Recommend
    5.0
    (98 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    8.4
    (5 ratings)
    -
    (0 ratings)
    Usability
    5.0
    (42 ratings)
    -
    (0 ratings)
    Availability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (41 ratings)
    -
    (0 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.1
    (2 ratings)
    -
    (0 ratings)