| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Campaign | Score7 out of 10 | N/A | Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. | N/A |
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
| Adobe Campaign | Salesforce Marketing Cloud | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Adobe Campaign | Salesforce Marketing Cloud | |
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| Considered Both Products | Chose Adobe Campaign Adobe Campaign Standard has a lot of segmentation options out of the box and a lot better analytics. Pardot is a lot more listbased, where with Adobe Campaign, you can do complete customized segmentation, such as all permissions in base A who are currently customers of this … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Adobe Campaign Adobe Campaign improves your email marketing with personalized and contextually relevant messages. We use the native email capabilities in Adobe Campaign alongside our other marketing channels. With more complete data, it delivers better email personalization and improves our … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Salesforce Marketing Cloud Salesforce Marketing Cloud is intuitive and does what it needs to do. The functions are easy to find, and the automation options work smoothly. You find an intuitive workspace in both HubSpot and Marketo Engage, and the options in these programs look similar to Salesforce Sales … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Adobe Campaign | Salesforce Marketing Cloud | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Platform & Infrastructure |
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| Adobe Campaign | Salesforce Marketing Cloud | |
|---|---|---|
| Likelihood to Recommend | 5.0 | 8.1 |
| Likelihood to Renew | 8.4 | 8.1 |
| Usability | 5.0 | 4.1 |
| Availability | 7.0 | 10.0 |
| Performance | 7.0 | 9.6 |
| Support Rating | 5.0 | 7.0 |
| In-Person Training | 8.0 | 5.0 |
| Online Training | 8.0 | 8.1 |
| Implementation Rating | 8.0 | 3.0 |
| Contract Terms and Pricing Model | 8.1 | 5.0 |
| Ease of integration | - | 7.0 |
| Product Scalability | - | 7.6 |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 7.0 |
