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Adobe Customer Journey Analytics vs. Google Analytics

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Customer Journey Analytics

    Score8.1 out of 10
    N/AAdobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.N/A

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    Adobe Customer Journey AnalyticsGoogle Analytics
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Adobe Customer Journey AnalyticsGoogle Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe Customer Journey AnalyticsGoogle Analytics
    Considered Both Products
    Adobe
    Chose Adobe Customer Journey Analytics
    There’s no comparison. Customer Journey Analytics is light years ahead of something like Google Analytics
    Incentivized
    Chose Adobe Customer Journey Analytics
    So far, it is hard to see the advantage of CJA over GA4. However I have not had enough experience and training yet to be sure. Also, we have not taken full advantage of CJA yet. Another tool we use is Microsoft Clarity, which (for a free service) is quite powerful.
    Incentivized
    Chose Adobe Customer Journey Analytics
    Adobe Analytics is limited to Web Data only. Adobe Customer Journey Analytics allows you to combine mutliple data sources and conduct analysis that otherwise would not be possible. Bridges the gap in data silos.
    Incentivized
    Chose Adobe Customer Journey Analytics
    Due to confidentiality reasons, we decided to step away from Google producs
    Incentivized
    Chose Adobe Customer Journey Analytics
    I do prefer customer journey analytics to each of the platforms as used in the past given its simplicity and its potential in combining multiple environments and merging to a unified user
    Incentivized
    Chose Adobe Customer Journey Analytics
    One major reason is no one can beat adobe in customer service even if we have problem they are their to help you out immediately. The amount of features and the ease of using tool customer journey analytics provide is sufficient for my organisation as other platforms are bit …
    Incentivized
    Chose Adobe Customer Journey Analytics
    It’s is far more refined to my job managing my channel
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Customer Journey AnalyticsGoogle Analytics
    Web Analytics
    Comparison of Web Analytics features of Adobe Customer Journey Analytics and Google Analytics
    Feature
    Adobe Customer Journey Analytics
    -
    Ratings
    Google Analytics
    8.2
    2 Ratings
    Lead Conversion Tracking00 Ratings7.52 Ratings
    Bounce Rate Measurement00 Ratings8.52 Ratings
    Device and Browser Reporting00 Ratings8.52 Ratings
    Pageview Tracking00 Ratings8.02 Ratings
    Event Tracking00 Ratings7.02 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings8.02 Ratings
    Customizable Dashboards00 Ratings8.52 Ratings
    User Ratings
    Adobe Customer Journey AnalyticsGoogle Analytics
    Likelihood to Recommend
    8.3
    (13 ratings)
    8.3
    (185 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.0
    (51 ratings)
    Usability
    8.0
    (12 ratings)
    7.5
    (10 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (4 ratings)
    Performance
    8.2
    (4 ratings)
    10.0
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    7.0
    (42 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (1 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    9.0
    (7 ratings)
    Configurability
    9.0
    (1 ratings)
    6.0
    (2 ratings)
    Ease of integration
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    10.0
    (2 ratings)
    Professional Services
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.0
    (1 ratings)