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Adobe Dynamic Tag Management (discontinued) vs. Ensighten Manage

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Adobe Dynamic Tag Management (discontinued)

48 Reviews and Ratings

Ensighten Manage

66 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Dynamic Tag Management (discontinued)

    Score10 out of 10
    		N/AAdobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.N/A

    Ensighten Manage

    Score6.8 out of 10
    		N/AEnsighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.N/A
    Pricing
    Adobe Dynamic Tag Management (discontinued)Ensighten Manage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Dynamic Tag Management (discontinued)Ensighten Manage
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Dynamic Tag Management (discontinued)Ensighten Manage
    Considered Both Products
    Discontinued Products
    Richard Perroset
    Senior Marketing Leader in Marketing at Covered California (Insurance, 5001-10,000 employees)
    Chose Adobe Dynamic Tag Management (discontinued)
    Google Tag Manager is free software from Google that allows you to deploy many different types of tags quickly and easily without utilizing web developers. Dynamic Tag Management, on the other hand, can only be acquired if you purchase an adobe solution. It too allows you to …
    Incentivized
    Ensighten
    Giancarlo Morillo
    AdOps/Full-Stack Engineer in Engineering at Hearst (Media Production, 10,001+ employees)
    Chose Ensighten Manage
    I have only used adobe tag manager which lacked many of the features Ensighten has baked in.
    Incentivized
    Verified User
    Chose Ensighten Manage
    • Flexibility of entitlement
    • Ease of use
    • Improvement of page load times
    Incentivized
    Verified User
    Chose Ensighten Manage
    Some how I feel Ensighten Manage needs to improve compared to Dynamic Tag Management by Adobe.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Dynamic Tag Management (discontinued)Ensighten Manage
    Security
    Comparison of Security features of Adobe Dynamic Tag Management (discontinued) and Ensighten Manage
    Feature
    Adobe Dynamic Tag Management (discontinued)
    10.0
    5 Ratings
    Ensighten Manage
    7.6
    22 Ratings
    Role-based user permissions10.05 Ratings7.622 Ratings
    Tag Management
    Comparison of Tag Management features of Adobe Dynamic Tag Management (discontinued) and Ensighten Manage
    Feature
    Adobe Dynamic Tag Management (discontinued)
    9.4
    5 Ratings
    Ensighten Manage
    7.7
    23 Ratings
    Tag library9.04 Ratings9.421 Ratings
    Tag variable mapping10.05 Ratings7.220 Ratings
    Ease of writing custom tags10.05 Ratings7.423 Ratings
    Rules-driven tag execution9.05 Ratings7.321 Ratings
    Tag performance monitoring10.04 Ratings7.718 Ratings
    Page load times10.05 Ratings8.420 Ratings
    Mobile app tagging10.04 Ratings5.48 Ratings
    Library of JavaScript extensions7.12 Ratings8.612 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Adobe Dynamic Tag Management (discontinued) and Ensighten Manage
    Feature
    Adobe Dynamic Tag Management (discontinued)
    7.6
    4 Ratings
    Ensighten Manage
    7.5
    20 Ratings
    Event tracking10.04 Ratings7.216 Ratings
    Mobile event tracking10.04 Ratings6.910 Ratings
    Data distribution management7.03 Ratings7.815 Ratings
    Universal data layer10.04 Ratings8.020 Ratings
    Automated error checking1.03 Ratings7.717 Ratings
    User Ratings
    Adobe Dynamic Tag Management (discontinued)Ensighten Manage
    Likelihood to Recommend
    10.0
    (6 ratings)
    8.1
    (27 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    8.5
    (4 ratings)
    Usability
    5.0
    (2 ratings)
    9.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.0
    (2 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    6.5
    (5 ratings)