Adobe Dynamic Tag Management (discontinued) vs. Google Tag Manager

Adobe Dynamic Tag Management (discontinued)

48 Reviews and Ratings

Google Tag Manager

238 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Dynamic Tag Management (discontinued)	Score10 out of 10	N/A	Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.	N/A
Google Tag Manager	Score8.8 out of 10	N/A	From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…	N/A

Pricing

Adobe Dynamic Tag Management (discontinued)

Google Tag Manager

No answers on this topic

No answers on this topic

Pricing Offerings
Adobe Dynamic Tag Management (discontinued)	Google Tag Manager
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Adobe Dynamic Tag Management (discontinued)	Google Tag Manager
Considered Both Products	Discontinued Products Richard Perroset Senior Marketing Leader in Marketing at Covered California (Insurance, 5001-10,000 employees) Chose Adobe Dynamic Tag Management (discontinued) Google Tag Manager is free software from Google that allows you to deploy many different types of tags quickly and easily without utilizing web developers. Dynamic Tag Management, on the other hand, can only be acquired if you purchase an adobe solution. It too allows you to … Incentivized Helpful? Gitai Ben-Ammi Marketing, Web Analytics, and Testing Lead in Marketing at Avalara (Computer Software, 501-1000 employees) Chose Adobe Dynamic Tag Management (discontinued) The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. … Incentivized Helpful?	Google Dave Becker Content Manager in Marketing at The Next Street (Education Management, 51-200 employees) Chose Google Tag Manager My subscription with Adobe comes with the full suite of their products, including DTM. I tried using their tag manager but found that it was much more challenging to use than Google Tag Manager. It also seemed more limited in the way it worked with our AdWords account, which … Incentivized Helpful? Richard Perroset Senior Marketing Leader in Marketing at Covered California (Insurance, 5001-10,000 employees) Chose Google Tag Manager GTM is really good at monitoring usage of the entire website and tracking customer journeys. This leads to site optimization and a reduced funnel path for consumers, which drives up conversions. The biggest benefit is that it allows marketers more access to changing these tags … Incentivized Helpful? Verified User Chose Google Tag Manager The other tag management systems are not free. Incentivized Helpful? Víctor Garnica Director de efectividad e innovación in Quality Assurance at Ábaco MX (Marketing and Advertising, 11-50 employees) Chose Google Tag Manager GTM is powerful and free, don't need to pay more for the easy stuff. If you are a corporate guy with money to invest and really heavy use of advertising and analytics you may select Tealium. If you are a small or medium size company this [GTM] is the solution you are looking for. Incentivized Helpful? Verified User Chose Google Tag Manager Simpler to use and comes free of cost. It has enterprise level features and gives strong competition to any other TMS. If a company has Google Analytics or any other Google Suite product, GTM will easily integrate with it. The only reason I can think of as to why you should use … Incentivized Helpful? Stephane Hamel Director of Innovation in Marketing at Cardinal Path (Internet, 51-200 employees) Chose Google Tag Manager Cost is obviously a factor - GTM, Adobe Tag Manager and Qubit Opentag offers free solutions. GTM is quickly becoming the de facto solution when deploying Google Analytics and is benefiting a vast user base/skills availability. Some competing vendor claims includes data … Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Dynamic Tag Management (discontinued)

Google Tag Manager

Comparison of Security features of Adobe Dynamic Tag Management (discontinued) and Google Tag Manager
Feature	Adobe Dynamic Tag Management (discontinued) 10.0 5 Ratings	Google Tag Manager 4.4 55 Ratings
Role-based user permissions	10.05 Ratings	4.455 Ratings

Comparison of Tag Management features of Adobe Dynamic Tag Management (discontinued) and Google Tag Manager
Feature	Adobe Dynamic Tag Management (discontinued) 9.4 5 Ratings	Google Tag Manager 6.6 66 Ratings
Tag library	9.04 Ratings	7.061 Ratings
Tag variable mapping	10.05 Ratings	7.053 Ratings
Ease of writing custom tags	10.05 Ratings	6.065 Ratings
Rules-driven tag execution	9.05 Ratings	4.960 Ratings
Tag performance monitoring	10.04 Ratings	7.855 Ratings
Page load times	10.05 Ratings	6.047 Ratings
Mobile app tagging	10.04 Ratings	8.332 Ratings
Library of JavaScript extensions	7.12 Ratings	6.036 Ratings

Comparison of Data Management & Integrity features of Adobe Dynamic Tag Management (discontinued) and Google Tag Manager
Feature	Adobe Dynamic Tag Management (discontinued) 7.6 4 Ratings	Google Tag Manager 6.2 66 Ratings
Event tracking	10.04 Ratings	8.063 Ratings
Mobile event tracking	10.04 Ratings	6.045 Ratings
Data distribution management	7.03 Ratings	7.040 Ratings
Universal data layer	10.04 Ratings	7.057 Ratings
Automated error checking	1.03 Ratings	3.045 Ratings

User Ratings
	Adobe Dynamic Tag Management (discontinued)	Google Tag Manager
Likelihood to Recommend	10.0 (6 ratings)	8.5 (70 ratings)
Likelihood to Renew	10.0 (1 ratings)	7.0 (7 ratings)
Usability	5.0 (2 ratings)	7.0 (15 ratings)
Availability	- (0 ratings)	9.1 (1 ratings)
Support Rating	10.0 (1 ratings)	2.0 (12 ratings)
Online Training	- (0 ratings)	7.3 (1 ratings)
Implementation Rating	10.0 (1 ratings)	9.8 (2 ratings)