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Adobe Experience Platform Launch vs. Google Tag Manager

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Experience Platform Launch

    Score5.1 out of 10
    N/AAdobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A

    Google Tag Manager

    Score8.8 out of 10
    N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A
    Pricing
    Adobe Experience Platform LaunchGoogle Tag Manager
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Experience Platform LaunchGoogle Tag Manager
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Experience Platform LaunchGoogle Tag Manager
    Considered Both Products
    Adobe
    Chose Adobe Experience Platform Launch
    Adobe Experience Platform Launch stacks up incredibly well against Google Tag Manager. With an extensive, powerful extension library it is far, far easier to implement Adobe Analytics and Adobe Target in Adobe Experience Platform Launch, and doing so via any other method …
    Incentivized
    Chose Adobe Experience Platform Launch
    More feature packed and ability to customize.
    Incentivized
    Chose Adobe Experience Platform Launch
    Adobe Experience Platform Launch, compared to the other competitors in the market, offers a better user experience due to a very intuitive interface and the ability to use many different configuration options in a straightforward manner. Also, the management of errors and …
    Incentivized
    Chose Adobe Experience Platform Launch
    Great integration with Adobe Analytics, flexibility, ease of use.
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Experience Platform LaunchGoogle Tag Manager
    Security
    Comparison of Security features of Adobe Experience Platform Launch and Google Tag Manager
    Feature
    Adobe Experience Platform Launch
    7.8
    12 Ratings
    Google Tag Manager
    4.4
    55 Ratings
    Role-based user permissions7.812 Ratings4.455 Ratings
    Tag Management
    Comparison of Tag Management features of Adobe Experience Platform Launch and Google Tag Manager
    Feature
    Adobe Experience Platform Launch
    7.8
    14 Ratings
    Google Tag Manager
    6.6
    66 Ratings
    Tag library8.513 Ratings7.061 Ratings
    Tag variable mapping7.914 Ratings7.053 Ratings
    Ease of writing custom tags7.714 Ratings6.065 Ratings
    Rules-driven tag execution8.214 Ratings4.960 Ratings
    Tag performance monitoring7.512 Ratings7.855 Ratings
    Page load times7.613 Ratings6.047 Ratings
    Mobile app tagging7.812 Ratings8.332 Ratings
    Library of JavaScript extensions7.413 Ratings6.036 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Adobe Experience Platform Launch and Google Tag Manager
    Feature
    Adobe Experience Platform Launch
    8.0
    14 Ratings
    Google Tag Manager
    6.2
    66 Ratings
    Event tracking8.614 Ratings8.063 Ratings
    Mobile event tracking7.711 Ratings6.045 Ratings
    Data distribution management7.911 Ratings7.040 Ratings
    Universal data layer8.513 Ratings7.057 Ratings
    Automated error checking7.410 Ratings3.045 Ratings
    User Ratings
    Adobe Experience Platform LaunchGoogle Tag Manager
    Likelihood to Recommend
    8.6
    (14 ratings)
    8.5
    (70 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (7 ratings)
    Usability
    8.3
    (13 ratings)
    7.0
    (15 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    7.0
    (13 ratings)
    2.0
    (12 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.8
    (2 ratings)