Adobe Marketing Cloud vs. Google Analytics

Adobe Marketing Cloud

138 Reviews and Ratings

Google Analytics

3,824 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketing Cloud	Score9.4 out of 10	N/A	Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…	N/A
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month

Pricing

Adobe Marketing Cloud

Google Analytics

No answers on this topic

Google Analytics 360: 150,000
per year
Google Analytics: Free

Pricing Offerings
Adobe Marketing Cloud	Google Analytics
Free Trial
No	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Adobe Marketing Cloud	Google Analytics
Considered Both Products	Adobe Verified User Chose Adobe Marketing Cloud As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the … Incentivized Helpful? Gitai Ben-Ammi Marketing, Web Analytics, and Testing Lead in Marketing at Avalara (Computer Software, 501-1000 employees) Chose Adobe Marketing Cloud If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of … Incentivized Helpful? Rodrigo Domingues Integrated Marketing Consultant in Marketing at UNICEF (Marketing and Advertising, 501-1000 employees) Chose Adobe Marketing Cloud Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems. However, if you want to understand how segments behave in an aggregate level, understand the sources … Incentivized Helpful? Verified User Chose Adobe Marketing Cloud In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems. Incentivized Helpful? Jorden Beatty Digital Marketing Director in Marketing at LGD Communications (Marketing and Advertising, 11-50 employees) Chose Adobe Marketing Cloud Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of … Incentivized Helpful? Verified User Chose Adobe Marketing Cloud Adobe Marketing Cloud is really the best program out there, I'm not sure how it stacks up against most other analytical clients, because I either don't use them as often, or my clients specifically request Adobe Marketing Cloud. Adobe Marketing Cloud (AMC) is basically the … Incentivized Helpful?	Google Verified User Chose Google Analytics I mentioned this before, but I believe Adobe Site Catalyst (now Adobe Marketing Cloud) is a more robust solution. This makes sense as one is free and the other is extremely expensive. When it comes to pathing, there are not many tools I've seen that measured up to Site Cat (if … Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Marketing Cloud

Google Analytics

Comparison of Web Analytics features of Adobe Marketing Cloud and Google Analytics
Feature	Adobe Marketing Cloud - Ratings	Google Analytics 8.2 2 Ratings
Lead Conversion Tracking	00 Ratings	7.52 Ratings
Bounce Rate Measurement	00 Ratings	8.52 Ratings
Device and Browser Reporting	00 Ratings	8.52 Ratings
Pageview Tracking	00 Ratings	8.02 Ratings
Event Tracking	00 Ratings	7.02 Ratings
Reporting in real-time	00 Ratings	10.01 Ratings
Referral Source Tracking	00 Ratings	8.02 Ratings
Customizable Dashboards	00 Ratings	8.52 Ratings

User Ratings
	Adobe Marketing Cloud	Google Analytics
Likelihood to Recommend	8.0 (14 ratings)	8.3 (185 ratings)
Likelihood to Renew	6.5 (2 ratings)	9.0 (51 ratings)
Usability	- (0 ratings)	7.5 (10 ratings)
Availability	- (0 ratings)	10.0 (4 ratings)
Performance	- (0 ratings)	10.0 (2 ratings)
Support Rating	- (0 ratings)	7.0 (42 ratings)
Online Training	- (0 ratings)	10.0 (2 ratings)
Implementation Rating	- (0 ratings)	9.0 (7 ratings)
Configurability	- (0 ratings)	6.0 (2 ratings)
Ease of integration	- (0 ratings)	10.0 (1 ratings)
Product Scalability	- (0 ratings)	10.0 (2 ratings)
Vendor post-sale	- (0 ratings)	10.0 (1 ratings)
Vendor pre-sale	- (0 ratings)	9.0 (1 ratings)