Adobe Marketing Cloud vs. Opal

Adobe Marketing Cloud

Adobe Marketing Cloud

138 Reviews and Ratings

Opal

Opal

10 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketing Cloud	Score 9.3 out of 10	N/A	Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…	N/A
Opal	Score 9.1 out of 10	Enterprise companies (1,001+ employees)	Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…	$8.29 per month

Pricing

Adobe Marketing Cloud

Opal

Editions & Modules

No answers on this topic

Opal Pro: $8.29
per month
Opal: Free Forever
Teams Pro: Custom Pricing
per month

Offerings

Pricing Offerings
Adobe Marketing Cloud	Opal
Free Trial
No	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adobe Marketing Cloud	Opal
Considered Both Products	Adobe Marketing Cloud Daniel McHugh Director of Marketing Chose Adobe Marketing Cloud I would say it is the leader in the industry and was easily the number one choice in two of the three places I have implemented a marketing automation platform. Hubspot is its closest competitor and ended up being the better choice for a membership association but the Adobe … Incentivized Helpful? JE Jack Eizenhafer Marketing Specialist Chose Adobe Marketing Cloud We have also used CMS. That software is very outdated and is causing a constant headache for my company, Marketo and Adobe Marketing Cloud are far easier to use and have more options Incentivized Helpful? Verified User Anonymous Chose Adobe Marketing Cloud Marketo, Hubspot, Act-On, Salesforce Marketing Cloud are a few of the competitors. However, we decided to implement Adobe Marketing Cloud because of its end to end capabilities to better manage content, campaigns and understand user engagement with analytics by sharing the same … Incentivized Helpful? Verified User Anonymous Chose Adobe Marketing Cloud In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems. Incentivized Helpful? Jorden Beatty Digital Marketing Director Chose Adobe Marketing Cloud Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of … Incentivized Helpful? Verified User Anonymous Chose Adobe Marketing Cloud Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the … Incentivized Helpful? Verified User Anonymous Chose Adobe Marketing Cloud As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the … Incentivized Helpful? Richard Longo Director of Marketing Chose Adobe Marketing Cloud We really have not evaluated any other products. I have used the Adobe products in the past and realized that the costs of purchasing the individual programs would have been too much for our organization. Using the cloud gives us tools we never thought we would be able top have … Incentivized Helpful? Verified User Anonymous Chose Adobe Marketing Cloud Adobe Marketing Cloud is really the best program out there, I'm not sure how it stacks up against most other analytical clients, because I either don't use them as often, or my clients specifically request Adobe Marketing Cloud. Adobe Marketing Cloud (AMC) is basically the … Incentivized Helpful? Gitai Ben-Ammi Marketing, Web Analytics, and Testing Lead Chose Adobe Marketing Cloud If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of … Incentivized Helpful? Rodrigo Domingues Integrated Marketing Consultant Chose Adobe Marketing Cloud Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems. However, if you want to understand how segments behave in an aggregate level, understand the sources … Incentivized Helpful? Fábio Gomide Nolasco UX and Front End Developer Chose Adobe Marketing Cloud Before Adobe Search & Promote, we used, if I am not mistaken, a system called Easyask. But whatever it was, we needed to host it ourselves and give the proper maintenance. It consumed a lot of our time, which we now save by using Adobe. Incentivized Helpful?	Opal Kenji Onozawa Social Media Manager Chose Opal I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where … Incentivized Helpful? Teena Thach Associate Community Manager Chose Opal You get for what you paid for. Opal has more features. Incentivized Helpful? Kelly Rigotti Director of Digital Marketing Chose Opal I have used Kapost, which has a better editorial calendar sharing functionality for non users, but which is not as good for social, content planning or publishing. Incentivized Helpful? Verified User Anonymous Chose Opal Opal is the most streamlined and visual of the options I've seen. In a high-speed industry where collaboration platforms MUST work quickly and be highly visual, the platform's attention to UX is a game-changer. Incentivized Helpful?

Best Alternatives
	Adobe Marketing Cloud	Opal
Small Businesses	HubSpot Marketing Hub Score 8.8 out of 10	Adobe Marketing Cloud Score 9.3 out of 10
Medium-sized Companies	Brandfolder Score 9.0 out of 10	Brandfolder Score 9.0 out of 10
Enterprises	Airtable Score 9.0 out of 10	Adobe Marketing Cloud Score 9.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adobe Marketing Cloud	Opal
Likelihood to Recommend	8.0 (0 ratings)	9.2 (0 ratings)
Likelihood to Renew	6.5 (0 ratings)	10.0 (0 ratings)

User Testimonials
	Adobe Marketing Cloud	Opal
Likelihood to Recommend	This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you. Incentivized Gitai Ben-Ammi Marketing, Web Analytics, and Testing Lead Read full review	If a team can afford to pay for Opal and dedicate resources to properly onboard everyone and maintain organization, I'd absolutely highly recommend it. Incentivized Verified User Anonymous Read full review
Pros	Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight. Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns. It also provides strong capabilities to get an insight with Analytics to better understand the user journey. Incentivized Verified User Anonymous Read full review	Allows me to present visuals of content that's easy to understand. Review processes are made simple and are streamlined. Helps me stay within character count when planning content. Jasmine Sullivan Sr. Specialist, Communications Read full review
Cons	Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some. The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed. Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched. Incentivized Verified User Anonymous Read full review	I would love it if Opal integrated social publishing into their tool. It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams. I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler. Incentivized Kenji Onozawa Social Media Manager Read full review
Likelihood to Renew	Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud. Incentivized Rodrigo Domingues Integrated Marketing Consultant Read full review	No answers on this topic
Alternatives Considered	Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends. Incentivized Jorden Beatty Digital Marketing Director Read full review	I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team. Incentivized Kenji Onozawa Social Media Manager Read full review
Return on Investment	Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate. We can add communication limits to make sure people only get a certain amount of messages from s in a given time period. We decreased the time it took for a lead to make it to the sales team to a matter of seconds. Incentivized Daniel McHugh Director of Marketing Read full review	Always ahead of the game when it comes to planning Incentivized Teena Thach Associate Community Manager Read full review
ScreenShots		Opal Screenshots