Adobe Marketo Engage vs. Infor CRM

Adobe Marketo Engage

2,647 Reviews and Ratings

Infor CRM

34 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketo Engage	Score8.1 out of 10	N/A	Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.	N/A
Infor CRM	Score6 out of 10	N/A	Infor CRM delivers tools for individuals, teams, and companies focused on increasing sales performance and the insights to optimize sales, marketing, and service strategy and execution. Infor CRM provides sales teams with rich customer information from interactions and transactions across the business and accommodates the modern flexible workforce with multiple access methods. Robust process automation capabilities enable efficiencies and the application of best practices across sales…	N/A

Pricing

Adobe Marketo Engage

Infor CRM

Growth: Pricing based on database size.
per month
Select: Pricing based on database size.
per month
Prime: Pricing based on database size.
per month
Ultimate: Pricing based on database size.
per month

No answers on this topic

Pricing Offerings
Adobe Marketo Engage	Infor CRM
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

No setup fee

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Community Pulse
Key User Insights
	Adobe Marketo Engage	Infor CRM
Considered Both Products	Adobe Erik Florentz Business Systems Manager in Information Technology at John Henry Foster (Mechanical or Industrial Engineering, 51-200 employees) Chose Adobe Marketo Engage We evaluated many other solutions before selecting Marketo such as SalesFusion, ACT-ON. For us the primary drivers were the strategic alliance with Infor, dynamic content creation, and the user interface. While other solutions had excellent features and were good in their own … Incentivized Helpful? Marian Robinson VP, Marketing in Marketing at Swisslog Healthcare (Hospital & Health Care, 501-1000 employees) Chose Adobe Marketo Engage We did a significant review and evaluation of the top providers, including looking at the Gartner reviews. As a mid-market user, we were looking for a tool that integrated well with Salesforce and was relatively easy for our marketing team members to use for our key needs. We … Incentivized Helpful?	Infor No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Marketo Engage

Infor CRM

Comparison of Email & Online Marketing features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage 7.8 993 Ratings	Infor CRM - Ratings
WYSIWYG email editor	8.2902 Ratings	00 Ratings
Dynamic content	6.8878 Ratings	00 Ratings
Ability to test dynamic content	6.8857 Ratings	00 Ratings
Landing pages	7.8920 Ratings	00 Ratings
A/B testing	8.3905 Ratings	00 Ratings
Mobile optimization	7.9877 Ratings	00 Ratings
Email deliverability reporting	6.3961 Ratings	00 Ratings
List management	8.8958 Ratings	00 Ratings
Triggered drip sequences	9.2868 Ratings	00 Ratings

Comparison of Lead Management features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage 7.8 961 Ratings	Infor CRM - Ratings
Lead nurturing automation	8.4936 Ratings	00 Ratings
Lead scoring and grading	8.7911 Ratings	00 Ratings
Data quality management	6.6909 Ratings	00 Ratings
Automated sales alerts and tasks	7.4863 Ratings	00 Ratings

Comparison of Campaign Management features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage 7.8 889 Ratings	Infor CRM - Ratings
Calendaring	7.1719 Ratings	00 Ratings
Event/webinar marketing	8.4850 Ratings	00 Ratings

Comparison of Social Media Marketing features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage 7.5 556 Ratings	Infor CRM - Ratings
Social sharing and campaigns	7.8547 Ratings	00 Ratings
Social profile integration	7.2375 Ratings	00 Ratings

Comparison of Reporting & Analytics features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage 8.0 962 Ratings	Infor CRM - Ratings
Dashboards	8.3904 Ratings	00 Ratings
Standard reports	7.9942 Ratings	00 Ratings
Custom reports	7.8897 Ratings	00 Ratings

Comparison of Platform & Infrastructure features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage 7.9 953 Ratings	Infor CRM - Ratings
API	8.0821 Ratings	00 Ratings
Role-based workflow & approvals	7.8698 Ratings	00 Ratings
Customizability	7.9844 Ratings	00 Ratings
Integration with Salesforce.com	9.3822 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	7.3283 Ratings	00 Ratings
Integration with SugarCRM	7.2185 Ratings	00 Ratings

Comparison of Sales Force Automation features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 7.8 9 Ratings
Customer data management / contact management	00 Ratings	8.48 Ratings
Workflow management	00 Ratings	10.07 Ratings
Territory management	00 Ratings	5.46 Ratings
Opportunity management	00 Ratings	8.46 Ratings
Integration with email client (e.g., Outlook or Gmail)	00 Ratings	5.48 Ratings
Contract management	00 Ratings	5.74 Ratings
Quote & order management	00 Ratings	7.34 Ratings
Interaction tracking	00 Ratings	10.08 Ratings
Channel / partner relationship management	00 Ratings	10.08 Ratings

Comparison of Customer Service & Support features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 8.3 4 Ratings
Case management	00 Ratings	10.03 Ratings
Call center management	00 Ratings	5.03 Ratings
Help desk management	00 Ratings	10.03 Ratings

Comparison of Marketing Automation features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 2.5 8 Ratings
Lead management	00 Ratings	3.97 Ratings
Email marketing	00 Ratings	1.06 Ratings

Comparison of CRM Project Management features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 4.2 7 Ratings
Task management	00 Ratings	7.17 Ratings
Billing and invoicing management	00 Ratings	3.61 Ratings
Reporting	00 Ratings	2.15 Ratings

Comparison of CRM Reporting & Analytics features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 4.2 8 Ratings
Forecasting	00 Ratings	3.64 Ratings
Pipeline visualization	00 Ratings	7.05 Ratings
Customizable reports	00 Ratings	2.18 Ratings

Comparison of Customization features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 8.6 9 Ratings
Custom fields	00 Ratings	10.09 Ratings
Custom objects	00 Ratings	7.07 Ratings
Scripting environment	00 Ratings	7.24 Ratings
API for custom integration	00 Ratings	10.06 Ratings

Comparison of Security features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 10.0 8 Ratings
Single sign-on capability	00 Ratings	10.06 Ratings
Role-based user permissions	00 Ratings	10.06 Ratings

Comparison of Social CRM features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 3.5 2 Ratings
Social data	00 Ratings	4.02 Ratings
Social engagement	00 Ratings	3.02 Ratings

Comparison of Integrations with 3rd-party Software features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 2.9 4 Ratings
Marketing automation	00 Ratings	3.04 Ratings
Compensation management	00 Ratings	2.71 Ratings

Comparison of Platform features of Adobe Marketo Engage and Infor CRM
Feature	Adobe Marketo Engage - Ratings	Infor CRM 5.0 4 Ratings
Mobile access	00 Ratings	5.04 Ratings

User Ratings
	Adobe Marketo Engage	Infor CRM
Likelihood to Recommend	6.9 (1145 ratings)	9.0 (17 ratings)
Likelihood to Renew	9.0 (146 ratings)	9.0 (8 ratings)
Usability	8.0 (98 ratings)	7.8 (4 ratings)
Availability	9.0 (25 ratings)	9.0 (1 ratings)
Performance	9.0 (30 ratings)	- (0 ratings)
Support Rating	8.6 (89 ratings)	8.0 (1 ratings)
In-Person Training	10.0 (12 ratings)	- (0 ratings)
Online Training	6.7 (29 ratings)	- (0 ratings)
Implementation Rating	10.0 (37 ratings)	- (0 ratings)
Configurability	6.0 (6 ratings)	- (0 ratings)
Contract Terms and Pricing Model	7.9 (4 ratings)	- (0 ratings)
Ease of integration	1.1 (9 ratings)	- (0 ratings)
Product Scalability	7.0 (10 ratings)	- (0 ratings)
Professional Services	9.4 (3 ratings)	- (0 ratings)
Vendor post-sale	8.2 (7 ratings)	- (0 ratings)
Vendor pre-sale	8.2 (6 ratings)	- (0 ratings)