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Adobe Marketo Engage vs. LeadSquared

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Adobe Marketo Engage

2,647 Reviews and Ratings

LeadSquared

99 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Marketo Engage

    Score8.1 out of 10
    		N/AAdobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A

    LeadSquared

    Score7.2 out of 10
    		N/ALeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

    $25

    per month per user

    Pricing
    Adobe Marketo EngageLeadSquared
    Editions & Modules
    Growth
    Pricing based on database size.
    per month
    Select
    Pricing based on database size.
    per month
    Prime
    Pricing based on database size.
    per month
    Ultimate
    Pricing based on database size.
    per month
    Sales Pro
    $25
    per month per user
    Sales Super
    $50
    per month per user
    Marketing Pro
    $1067
    per account
    Marketing Super
    $1779
    per account
    Offerings
    Pricing Offerings
    Adobe Marketo EngageLeadSquared
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptional$100 Per Account
    Additional Details—Additional add-ons and modules available for expanded functionality. Special pricing for startups.
    More Pricing Information
    Community Pulse
    Adobe Marketo EngageLeadSquared
    Considered Both Products
    Adobe
    No answer on this topic
    LeadSquared
    Bob Derr
    Founder in Marketing at Marketing Edge LLC (Information Technology and Services, 11-50 employees)
    Chose LeadSquared
    LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors …
    Incentivized
    Robert Evans
    Digital Content, Marketing Manager NexGoal and VIKTRE Careers in Marketing at VIKTRE (Sports, 11-50 employees)
    Chose LeadSquared
    Much more cost-effective than the other solutions on this list. HubSpot's A/B testing and email marketing library is much better, but not needed when you compare costs.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Marketo EngageLeadSquared
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Marketo Engage and LeadSquared
    Feature
    Adobe Marketo Engage
    7.8
    993 Ratings
    LeadSquared
    7.4
    39 Ratings
    WYSIWYG email editor8.2902 Ratings7.035 Ratings
    Dynamic content6.8878 Ratings7.027 Ratings
    Ability to test dynamic content6.8857 Ratings00 Ratings
    Landing pages7.8920 Ratings5.832 Ratings
    A/B testing8.3905 Ratings8.110 Ratings
    Mobile optimization7.9877 Ratings6.033 Ratings
    Email deliverability reporting6.3961 Ratings5.039 Ratings
    List management8.8958 Ratings9.038 Ratings
    Triggered drip sequences9.1868 Ratings10.024 Ratings
    Lead Management
    Comparison of Lead Management features of Adobe Marketo Engage and LeadSquared
    Feature
    Adobe Marketo Engage
    7.8
    961 Ratings
    LeadSquared
    8.5
    40 Ratings
    Lead nurturing automation8.4936 Ratings10.038 Ratings
    Lead scoring and grading8.7911 Ratings9.039 Ratings
    Data quality management6.6909 Ratings5.116 Ratings
    Automated sales alerts and tasks7.4863 Ratings10.036 Ratings
    Campaign Management
    Comparison of Campaign Management features of Adobe Marketo Engage and LeadSquared
    Feature
    Adobe Marketo Engage
    7.7
    889 Ratings
    LeadSquared
    4.1
    25 Ratings
    Calendaring7.1719 Ratings2.114 Ratings
    Event/webinar marketing8.4850 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Adobe Marketo Engage and LeadSquared
    Feature
    Adobe Marketo Engage
    7.5
    556 Ratings
    LeadSquared
    -
    Ratings
    Social sharing and campaigns7.8547 Ratings00 Ratings
    Social profile integration7.2375 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Marketo Engage and LeadSquared
    Feature
    Adobe Marketo Engage
    8.0
    962 Ratings
    LeadSquared
    6.0
    39 Ratings
    Dashboards8.3904 Ratings6.039 Ratings
    Standard reports7.9942 Ratings8.039 Ratings
    Custom reports7.8897 Ratings4.033 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Marketo Engage and LeadSquared
    Feature
    Adobe Marketo Engage
    7.9
    953 Ratings
    LeadSquared
    9.0
    35 Ratings
    API8.0821 Ratings10.031 Ratings
    Role-based workflow & approvals7.8698 Ratings8.030 Ratings
    Customizability7.9844 Ratings10.035 Ratings
    Integration with Salesforce.com9.3822 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.3283 Ratings00 Ratings
    Integration with SugarCRM7.2185 Ratings00 Ratings
    User Ratings
    Adobe Marketo EngageLeadSquared
    Likelihood to Recommend
    6.9
    (1145 ratings)
    7.0
    (41 ratings)
    Likelihood to Renew
    9.0
    (146 ratings)
    8.8
    (9 ratings)
    Usability
    8.0
    (98 ratings)
    9.0
    (4 ratings)
    Availability
    9.0
    (25 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (30 ratings)
    -
    (0 ratings)
    Support Rating
    8.6
    (89 ratings)
    9.8
    (4 ratings)
    In-Person Training
    10.0
    (12 ratings)
    -
    (0 ratings)
    Online Training
    6.7
    (29 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (37 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (6 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.9
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    1.1
    (9 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (10 ratings)
    -
    (0 ratings)
    Professional Services
    9.4
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (7 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (6 ratings)
    -
    (0 ratings)