Agency Analytics vs. Sprinklr Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$12
per month per client campaign (minimum 5 client campaigns)
Sprinklr Insights
Score 9.8 out of 10
N/A
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.N/A
Pricing
Agency AnalyticsSprinklr Insights
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsSprinklr Insights
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Community Pulse
Agency AnalyticsSprinklr Insights
Considered Both Products
Agency Analytics
Chose Agency Analytics
Agency Analytics is the best analytics platform for analyzing and reporting on multiple digital platforms under one roof. I haven't run into anything more powerful for analytics in my 10 years of marketing. Other platforms fall short on their list of integrations and what …
Chose Agency Analytics
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth …
Chose Agency Analytics
Agency Analytics conducts site diagnostics, which is a complete evaluation means for traffic evaluation. Agency Analytics has done extra SEO features, through SERP tracking among other competitive approaches. Also, recommends the features to include in a site, to make it more …
Chose Agency Analytics
AgencyAnalytics is our preferred choice after using the above platforms and many others like them. Big or small, expensive or cheap, AgencyAnalytics takes the cake every time!
Chose Agency Analytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, …
Chose Agency Analytics

We identified Agency Analytics as the most well-rounded software for our agency’s needs. The platform was reasonably priced and included integrations for SEO, paid search, paid social, and organic social. Having reporting and tools for all major marketing channels will be …

Chose Agency Analytics
Agency Analytics is a great value. It offers enough tools and features that are very useful, and it's a more affordable platform than other similar tools. It is missing some key depth in both SEO and reporting, which is a shame. It does do a much better job at bring digital …
Chose Agency Analytics
I've used Conductor Searchlight in the past and it's a great tool. Agency Analytics however includes many additional features that are considered premium features in Conductor Searchlight. Agency Analytics bundles features and third party integrations that come standard and the …
Chose Agency Analytics
We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I …
Chose Agency Analytics
We stopped using Raventools because the report rendering was ridiculously slow.
Chose Agency Analytics
I've used MOZ fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than MOZ.
Sprinklr Insights
Chose Sprinklr Insights
They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or …
Chose Sprinklr Insights
I think the Sprinklr user interface is simpler than Brandwatch. The knowledge portal helps immensely to find out solutions. I really like the fact that there are many options available on Sprinklr to play around with and experiment with. Such a trial and error approach provides …
Chose Sprinklr Insights
Sprinklr is the best tool to analyse and understand the progress of your business
Chose Sprinklr Insights
Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. …
Chose Sprinklr Insights
360dialog WhatsApp Business API
Chose Sprinklr Insights
The ability to create, visualise, and analyse the effects of digital advertising and social media marketing initiatives has been a highlight for me. Customer service was a breeze to work with, and it helped me to be more productive. It maintains note of every interaction. It …
Chose Sprinklr Insights
We previously used Khoros Lithium and had way less reporting opportunities and a less advanced language recognition feature. User settings and routing has been more difficult to build and it was less user-friendly. In regards to reporting, Sprinklr provides way more options …
Chose Sprinklr Insights
We selected all 3: Modern Advertising, Modern Engagement and Modern Research as all these combined answer our needs best
Chose Sprinklr Insights
Sprinklr provides more features and capabilities than 95% of these other products. For an enterprise, Sprinklr gives the ability to continue to grow without sacrificing much in terms of functionality. We only use a fraction of the Sprinklr platform, but that piece is better and …
Chose Sprinklr Insights
Sprinklr is the best platform I've used. It's the most reliable, and presents endless insights that help towards our company success & understanding. The other platforms are not as advanced & do not provide us with all the tools, information & numbers needed.
Chose Sprinklr Insights
Sprout Social is on its way to being a competitor, but Sprinklr reports are just so much easier to customize, which is imperative for our reports -- especially when it comes to Sentiment and overall accuracy of the volumes we take in. SS's UI is great for accessibility, but …
Chose Sprinklr Insights
Haven't used other tools, have started with Sprinklr Research
Chose Sprinklr Insights
While I wasn't involved in the selection process, I believe the main reason Sprinklr Modern Research was chosen as our social listening platform was that we were already using Sprinklr as our social scheduling tool. This way, we would have all of our social tools under one …
Chose Sprinklr Insights
Gives our teams a quick and easy way to analyze AI-enriched historical data and key insights across social and digital sources. Works best in collecting data across multiple digital channels and leverages it to drive creativity, efficiency, growth and competitive advantages.
Chose Sprinklr Insights
Very similar offerings, the decision was largely made on price and perceived levels of customer service on top, together with some testing of the UX.
Chose Sprinklr Insights
I was not directly involved in the process of reviewing system options, but have found that Sprinklr meets the needs of our different departments that use it and makes it easy for all to collect, interpret, and share data within one system, even though they have different areas …
Best Alternatives
Agency AnalyticsSprinklr Insights
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsSprinklr Insights
Likelihood to Recommend
10.0
(0 ratings)
8.1
(0 ratings)
Usability
-
(0 ratings)
8.2
(0 ratings)
Support Rating
9.8
(0 ratings)
7.4
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(0 ratings)
User Testimonials
Agency AnalyticsSprinklr Insights
Likelihood to Recommend
Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer.
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For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation.
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Pros
  • Beautiful platform. Easy to use and view.
  • Transparent for us with clients as we can add our clients to give them live access to the dashboard.
  • Loads of integrations!
  • The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter.
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  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
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Cons
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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  • More sources! I'm waiting to be able to listen to Tiktok specifically
  • Needs the ability to listen to responses around a particular post via url
  • Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick
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Usability
No answers on this topic
Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
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Support Rating
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition.
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Alternatives Considered
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users.
Read full review
Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.
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Return on Investment
  • It's a selling point. A major client saw that we were giving access to AA to her, and LOVED it.
  • We can identify issues and solve for them before we lose clients
  • It's an integral part of our sales process. We gain clients by being able to visually show the impact we've had on other similar businesses
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  • Negative impact: due to many issues with social media accounts being disconnected we've been losing a lot of time trying to fix that with the support team. The issue persists despite our efforts and every week there are several SM accounts that are being disconnected from Sprinklr
  • Positive impact: improved analytical insight
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ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page