Alida CXM vs. Fulcrum

If you need a robust back end statistical program, this is not for you. If you are looking for a slick, interactive media survey tool it deserves a strong look.

We use Fulcrum to record information about vehicles and our product in the field to ensure we have clean and organized records of work completed and issues encountered. This has unlocked immense value for us. It allows managers to review work to maintain high quality. Using Fulcrum has also allowed for large amounts of field data to be gathered and quickly transferred from our field team to our engineering team when necessary.

Incentivized

• The ability to cross-tab and filter in dynamic report is pretty flawless.
• Additionally, the various export formats in the report module are each useful in their own way.
• Their client relations is really nice, they are always quick to respond to issues or additional help needed.
• They do a great job on their end of finding panelists when we need additional people for a survey.

• Organize information and tie it back to particular job.
• Easy to build and modify "apps".
• Export information in easy to share format (pdf, .csv, zip, etc).

Incentivized

• Some things on Vision Critical allow for customization, but other pieces seem cumbersome. Based soley on the survey piece of this software, I would rate it better than most basic online survey tools (surveyMonkey or Zoomerang), but not as customizable as some of the more advanced solutions (like Qualitrics)
• The tool in Vision Critical that allows you to see survey data and reports is unwieldy and complicated to use.

• When exporting an app at the completion of a project file names are downloaded with what seem to be a random conglomeration of characters.
• When exporting an app at the completion of a project photo file names are downloaded with what seem to be a random conglomeration of characters.
• The load time between windows when using the Fulcrum website is a bit slow.

Incentivized

There are better options out there. The only motivating factor to use this product is the lower cost and the value received from using it.

I think there is a ton of room to improve, in things as simple as aesthetics and other areas of logical flow when it comes to creating and then launching a survey, as well as providing descriptors for what each field is referencing. For instance, there are like 5 date fields to be filled out, but no button near them that says "this date will determine _________" and I am not about to go back into the training module, which was confusing enough to FIND, let alone work through to find just ONE answer.

Absolutely fantastic support team. Willing to help you online through vast collection of how-to guides and resources, online via chatbox, or over the phone. Even though we were in different time zones, they were always available. Very helpful and knowledgeable

As described earlier in the review, I believe Vision Critical provides a fantastic survey tool. However, I think that some other tools are just as good for simply programming and deploying surveys. The thing that makes Vision Critical stand above the rest is the opportunity it provides for you to easily engage with the same customers on an ongoing basis and tie their responses together over time. I love that we can manage our insight community's home page, emails to panelists, surveys, reports, and much more all from the same tool.

• Particularly with the panel we have been able to save costs on purchasing sample
• With the panel we can quickly field questions for short notice requests

• Manual data entry of collected field information is no longer required saving anywhere from 1 to 10 hours of tedious work and eliminating human error.
• Clients are impressed with our ability to use digital field notes and our ability to communicate in near real time which helps ensure client retention and expanding our envelope of work with them.
• Instead of spending time trying to find out what, why, where, and when a picture was taken the guess work is removed as photos are georeferenced and can be annotated in the field.

Incentivized