Apollo.io vs. Gong

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Gong
Score 9.1 out of 10
N/A
Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
Pricing
Apollo.ioGong
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioGong
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioGong
Considered Both Products
Apollo.io

No answer on this topic

Gong
Chose Gong
Analytics and transcription are far superior
Chose Gong
Zoom has great integrations and summary tools. There is less insight at the company level, whereas Gong is built to give insight across the customer journey. Zoom pushes to Hubspot nicely, but Hubspot doesn't have the capabilities to organize this data at the company level in …
Chose Gong
We're currently using Hubspot as a CRM. I don't think we'll consider Gong as a CRM.
We didn't have any similar solution to Gong before getting it.
Chose Gong
Gong has the best AI out of these technologies. Its sequencing capability is a bit more complicated but for a growing SDR or AE team, its a perfect tool with its AI capabilities that we have not seen elsewhere.
Chose Gong
Gong is a clear winner against all competitors. The insights it provides are actionable, and their AI is by far the best among all the other tools.
Chose Gong
Both Outreach and Salesloft allow for call recording but are missing all features that fall under call intelligence, and simply offer the option to go back and listen to calls.
Features
Apollo.ioGong
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
17 Ratings
2% above category average
Gong
-
Ratings
Advanced search7.517 Ratings00 Ratings
Identification of new leads7.817 Ratings00 Ratings
List quality7.717 Ratings00 Ratings
List upload/download8.316 Ratings00 Ratings
Ideal customer targeting7.817 Ratings00 Ratings
Load time/data access8.317 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
17 Ratings
1% above category average
Gong
-
Ratings
Contact information7.817 Ratings00 Ratings
Company information8.117 Ratings00 Ratings
Industry information7.516 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
4% above category average
Gong
-
Ratings
Lead qualification process7.814 Ratings00 Ratings
Smart lists and recommendations7.614 Ratings00 Ratings
Salesforce integration8.38 Ratings00 Ratings
Company/business profiles7.716 Ratings00 Ratings
Alerts and reminders7.014 Ratings00 Ratings
Data hygiene7.215 Ratings00 Ratings
Automatic data refresh7.315 Ratings00 Ratings
Tags7.610 Ratings00 Ratings
Filters and segmentation8.516 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
12 Ratings
8% below category average
Gong
-
Ratings
Sales email templates6.812 Ratings00 Ratings
Append emails to records7.011 Ratings00 Ratings
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Apollo.io
-
Ratings
Gong
8.7
88 Ratings
9% above category average
Speech-to-Text Transcription00 Ratings9.085 Ratings
Keyword Detection00 Ratings8.985 Ratings
Sentiment Analysis00 Ratings7.275 Ratings
Speaker Diarization00 Ratings8.882 Ratings
Call Recording Playback00 Ratings9.687 Ratings
Call Summarization00 Ratings8.886 Ratings
Conversion Metrics00 Ratings8.178 Ratings
Keyword Search & Retrieval00 Ratings9.284 Ratings
Call Tagging00 Ratings9.277 Ratings
Integration with CRM Systems00 Ratings8.074 Ratings
Best Alternatives
Apollo.ioGong
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Clari Copilot
Clari Copilot
Score 8.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Clari
Clari
Score 9.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Clari
Clari
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioGong
Likelihood to Recommend
8.8
(36 ratings)
9.1
(532 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.7
(12 ratings)
Usability
8.7
(6 ratings)
8.9
(300 ratings)
Availability
-
(0 ratings)
6.4
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
9.0
(5 ratings)
8.2
(100 ratings)
Implementation Rating
-
(0 ratings)
4.6
(6 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
7.3
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(2 ratings)
Professional Services
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(2 ratings)
User Testimonials
Apollo.ioGong
Likelihood to Recommend
Apollo.io
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
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Gong.io
Gong is a wonderful tool to be able to make sure that a call is recorded properly with next steps highlighted by an AI once the transcript has been processed. Our organization uses the clip functionality quite often to share a prospect question internally with the appropriate parties, and the sales and CS teams have it synced to SFDC so they can see the opportunity value associated with each call.
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Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
Gong.io
  • The history is quite useful in many aspects of my daily work, as I have a complete and detailed view of transcribed calls and email summaries of previously exchanged emails.
  • It's like an assistant; I can receive email reminders about things discussed during a video call, such as the upcoming date of a scheduled meeting or notes on certain key aspects the client needs for their order.
  • I can share calls through Gong with my clients. This gives me an added advantage, allowing the client to have reminders or a record of what was discussed without having to worry about manually taking notes.
  • The interface is complex but easy to learn, has many assistant-like features, and can also be integrated into many calling platforms, such as Zoom.
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Read full review
Gong.io
  • AI analysis - I'd love to see some more proactive analysis or the ability to set warning signs.
  • Cross-account analysis - I'd like to be able to run the Gong prompts across a set of customers or all calls within a certain range
  • Ease of Zapier accesss - I'd love to see even more connections built to Zapier.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Gong.io
Gong is one of the best if not the best tools we have in or tech stack in terms of ROI and ease of use. The ai features that have been released over the past year have continued to add value and are not just shiny new features that don't get used. It is also an easy to use platform for our sales and customer success reps, takes very little time to become proficient in. The deal boards also provide great visibility into opps for management and leadership
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Usability
Apollo.io
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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Gong.io
By default it automatically provides a lot of proactive information. Out of the box you can get a lot of value from what gets recorded with minimal setting adjustment. The effort you put in to enhancing it just makes it all the more powerful but you do not have to have a dedicated admin to get basic usage out of it.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Gong.io
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
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Implementation Rating
Apollo.io
No answers on this topic
Gong.io
This is nothing something I'm able to answer
Read full review
Alternatives Considered
Apollo.io
Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
Read full review
Gong.io
I've used Chorus at a past company. It seems to do the transcriptions similarly accurately to Gong. Good enough call recording. The call feedback can be done too although maybe not as easily. I do not believe Chorus can create call playlists. I do feel there are a lot less analytics pieces to Chorus too. There are many feature addons in Gong to help sales motions.
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Contract Terms and Pricing Model
Apollo.io
No answers on this topic
Gong.io
I was not involved with the process
Read full review
Professional Services
Apollo.io
No answers on this topic
Gong.io
I was not involved with the process
Read full review
Return on Investment
Apollo.io
  • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
  • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
  • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
Read full review
Gong.io
  • saves a lot of time, mainly thanks to call summaries & next steps as well as workflows allowing to automate communication
  • I could say that generally speaking it does increase revenue because you can do more work in the same period of time > more leads, more opportunities, more sales
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Gong Screenshots

Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.